Porter’s Five Forces Model Michael E. Porter’s five forces of competitive position model and diagrams Michael Porter’s famous Five Forces of Competitive Position model provides a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization. New Market Entrants‚ eg: • • • • • entry ease/barriers geographical factors incumbents resistance new entrant strategy routes to market Supplier Power‚ eg: • • • • • brand reputation
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Michael Porter’s Five Forces Model Michael Porter … “An industry’s profit potential is largely determined by the intensity of competitive rivalry within that industry.” Porter’s Five Forces Portfolio Analysis … … Strategy at the time (1970s) was focused on two dimensions of the portfolio grids … … Industry Attractiveness … Competitive Position Where was Michael Porter coming from? School of Economics … … at Harvard … Structural reasons why … … some industries were profitable
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some big company and corporation in electronic industry and also big competitors of Sony such as Koninklijke Philips‚ Panasonic Corporation‚ and Sony electric. Furthermore‚ Apple is also a big competitor for Sony in making smartphone nowadays. Five Forces. Barrier to Entry: high Buyer Power: high Substitutes: high Supplier Power: low Internal Rivalry: high The electronics and game has high barrier to entry to the market nowadays. Internal Rivalry Sony Corporation operates in many industries
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Apply Porter’s Five Forces Model to easyJet This task asks you to apply Porter’s Five Forces model to analyse the competitive environment of easyJet. Instructions: On the next page you will find a template of Porter’s Five Forces model. Please complete this template (either online or print off and fill in by hand) in relation to the competitive environment of easyJet. Below‚ you will find some guidance to assist your analysis. It can be challenging to find sufficient breadth of information
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The five forces – general assumption The threat of the entry of new competitors Profitable markets that yield high returns will attract new firms. This results in many new entrants‚ which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents‚ the abnormal profit rate will fall towards zero (perfect competition). * The existence of barriers to entry (patents‚ rights‚ etc.) The most attractive segment is one in which entry
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industry in the UK is a very competitive market where there is a fight for who has the largest market share. Competition is very high as various marketing strategies are being used by the companies. The computer industry is a combination of both Software and Hardware products. Apple computer is a manufacturer of both the software that is the operating system and the hardware which is the whole component itself which is the laptop and desktop namely iMac and Macbook. Analysis of this report is on the
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PORTERS FIVE FORCES ANALYSIS Nike Brief History Nike has one mission statement: To carry out the legacy of innovative thinking left by the founding members by developing products that enable athletes of all abilities to maximize their potential while beating competition and creating value for shareholders. Nikes headquarters are located in Beaverton‚ Oregon in Portland and the company operates in more than 160 countries all over the world with more than 30‚000 employees across all six
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advanced tools to eliminate pathogens‚ framer supply training‚ and enhanced restaurant procedures. Last‚ intense competition could have a long term effect on Chipotles future outlook. Porters Five Forces model is an excellent illustration of how the competitive landscape of a company is impacted by competitive rivalry. Consumers are growing weary of Chipotles basic menu and high prices; the company will have to invest more in advertising and offer promotion for many years in order to drive revenues
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2.2 Porters Five Forces Analysis Bargain Power of Customers: High • VYP’s customers are very large broadcasting corporations‚ which gives the corporations high bargaining power. • The Indie market is saturated. Bargain Power of Supplier: Medium • There is a large number of outsourcing companies that specialize in a variety of services. • There is a large pool of actors and experienced directors to choose from in the market. Competitors’ Rivalry: High • There is a large number of production
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banglalink - making a difference Banglalink is the second largest cellular service provider in Bangladesh. As of May‚ 2008‚ banglalink has a subscriber base of 8.99 million. It is a wholly owned subsidiary of Orascom Telecom. banglalink had 1.03 million connections until December‚ 2005. The number of banglalink users increased by more than 253 per cent and stood at 3.64 million at the end of 2006‚ making it the fastest growing operator in the world of that year. In August‚ 2006‚ banglalink
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