Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of the brand at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung (IDC Report).Brand’s success can be attributed to it’s ability to understand the need of the market ‚aggressive marketing with a budget of Rs.100 crore and smart distribution
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been the key factors in company’s growth? 2. How has the stock market responded to the company’s performance? Why? 3. What should Ceres’s strategic plan be‚ given the trends in the organic gardening market? 4. How would you evaluate Ceres’s marketing efforts? Should the GetCeres ™ program be expanded? Why or why not/ 5. What potential financial risks does Ceres face as it crafts its strategy for 2007? 6. If you were the CFO‚ how would you approach the issue of crafting a marketing
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Goal line technology should be introduced in football Contents page: Section 1: The history of goal line technology Section 2: Definition and types of goal line technology Section 3: Advantages of goal line technology in football Section 4: Drawbacks of goal line technology in football Section 5: Further types of video refereeing in football Section 6: The economics of goal line technology Section 7: Survey details Section 8: Conclusion Section 1: The history of goal line technology Goal
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is through the hardships of the working-class‚ yet Hollinghurst provides the other end of the spectrum. It has been argued that Hollinghurst presents a unified London through his novel The Line of Beauty ‚ influenced by Hogarth’s line of beauty which encapsulates two contrasting tensions for one unified line. London as a hub of diversity and multiculturalism informs and is informed by the theme of duality in London‚ rather than a sense of unity‚ in order to conceive London’s opposites. The main
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8 Products of Unilever in Pakistan 16 Product Market expansion Grid 17 Product Introduction 18 Product Detail 21 Four P’s of Marketing 26 Marketing Environment 36 Market Segmentation 44 Target Market 50 Positioning 55 Customer Relationship
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RUNNING HEAD: How Personal Can Ethics Get? Ruby Washington Dr. David Holness Leadership and Organizational Behavior April 20‚ 2011 The golden rule of customer service is to treat everyone the way you wish to be treated. That is not always prudent because the way one person may want to be treated may not be the same for someone else. There is no one-size-fits-all solution when people are part of the equation. Multiculturalism adds new challenges to businesses especially those doing
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towards a 5% annual increase amongst the staff. Though levels of inflation and competitiveness have caused wages to rise the lack of reasoning on why senior members are awarded such high bonuses has not been addressed. The second point addresses how the system is clearly outdated and the company is paying far too much on its pay bill ‚a drastic change is needed for the 10 % reduction to be achieved it is also worth taking into consideration that there will be a significant resistance amongst the
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Report ------------------------------------------------- Old Dominion Freight Line Inc. Bryson DeVan‚ Rachel Lassoff Old Dominion Freight Line Inc.‚ or ODFL‚ is a truckload motor carrier that operates in both the United States and North America. It provides regional‚ inter-regional‚ and national services across North America and has established itself as leader in the freight industry (Old dominion freight line Inc. Profile‚ n.d‚ n.p). ODFL’s success can be seen in its steadily rising stock
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Utopia is a term invented by Sir Thomas More in 1515. However‚ he traces the root two Greek words outopia and eutopia which means a place does not exist and a fantasy‚ invention. It is widely accepted that Plato was to first to picture a utopian order. In his masterpiece‚ "Republic"‚ he formed the principles of ideal commonsense and his utopia (Hertzler‚ 1922:7). After the classical age‚ Sir Thomas More assumed to be the first of the utopian writers in early modern period. As a humanist‚ he gave
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Assignment Title: Market Research and market planning P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. Task 1 Definition: market research Market research is a systematic‚ objective collection and analysis of data about your target market‚ competition‚ /or environment with the goal being increased understanding of them. Market research is the study of markets (or groups of people) you would like to sell your product
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