SUSTAINABLE TOURISM ~ ELIMINATING POVERTY (ST~EP) INTRODUCTION : At the World Summit on Sustainable Development held in Johannesburg‚ South Africa in August 2002‚ the World Tourism Organization (WTO)‚ supported by UNCTAD‚ took a global lead in this field‚ launching the concept of ‘Sustainable Tourism as an effective tool for Eliminating Poverty’ (ST~EP)‚ and beginning the process of putting a program in place to implement the concept. This initiative linked the longstanding WTO pursuit of Sustainable
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SUSTAINABLE ARCHITECTURE Epistemological Definition Worldwide cities are experiencing a rush of population growth‚ this growth to the ecological balance shown against the environment and the exploitation of natural resources have sued implement new methods of construction using new technologies. (Big & Green: Toward Sustainable Architecture in the 21ST Century). Sustainable or sustainable architecture seeks to optimize natural resources and building systems that minimize the environmental
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FUNCTIONAL MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on
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Sustainable Tourism The idea of sustainable tourism initiated from the idea of sustainable development. There are two forms of tourism industries‚ which quite a few platforms want to apply to reach sustainable level. Sustainable Development & Sustainable Tourism The term sustainable development illustrates the situation where development could happen to satisfy current generation’s needs and wants whereas the next generation would not be victims of unsustainable actions of this generation.
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Sustainable future In a world with an ever increasing population ways must be considered to maintain the current population and meet the demands of future population growth. The world population is estimated to hit 7 billion in the very near future. This is a startling contrast to the population of the 1800’s being estimated to be a paltry 1 billion. Increasing technology and over use of natural resources has led to a population boom. Many experts estimate that the world population will double
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Absolut Positioning. This report will describe the concept of positioning‚ effective positioning and its relation to segmentation. It will analyse the positioning of Absolut vodka in its market share. In this report the relevant positioning criteria will be identified and appropriate positioning maps to support the analysis will be used. In addition‚ suggestions on how to improve and develop the Absolut’s positioning will be given as well. In order to apply the relevant academic theory to the
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What are the five steps required for effective product positioning? 1. Select key criteria that effectively differentiate products or services in the industry. 2. Diagram a two-dimensional product-positioning map with specified criteria on each axis. 3. Plot major competitors ’ products or services in the resultant four-quadrant matrix. 4. Identify areas in the positioning map where the company ’s products or services could be most competitive in the given target market. Look for
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Audio Player (“PAP”). Accordingly‚ it will be interesting to see how this industry has evolved over the years and the ensuing transformation with the advent of the internet/ e-commerce. The idea of portable players began in 1963 when PHILIPS NV (“PHILIPS”) introduced the audio cassette. However‚ it wasn’t until 1979 when SONY Corporation (“SONY’) came along and revolutionized the portable audio industry with its trademark product the “WALKMAN” by providing quality sound through stereo ear phones
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INTRODUCTION Sustainable development is about human development where the use of natural resources aim to meet the needs of human beings while simultaneously ensuring that the environment is maintained. These needs must be met for present as well as for future generations. In other words‚ in order for human beings as well as the planet to survive‚ changes has to be made that will maintain the natural resources that is available. There is currently a trade-off between sustainability and economic
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Sustainable Community: Mission Statement: Our mission is to cultivate sustainable and environmentally friendly practices that mobilize members both across and within communities to transform their lifestyles by promoting a shared “green” consciousness. Our model serves to empower individuals and communities toward creating a sustainable equilibrium between lifestyle and environment. Through individual and community practices‚ our movement is a culture of environmental sustainability that seeks to
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