Module Title: Sustainable Tourism Planning Assessment Title: Coursework Assessment Topic 1: The Master Plan for Sustainable Tourism Development in Jamaica Course: BSc (Hons) Tourism Management Student Name: Chan Sze Nga‚ Celia Shape student number: 127001766 SHU student number: 91207470 Jamaica is an island which located in the Southwest Caribbean Sea. It is the third large island in the region with incredible scenic beauty and many natural resources. Tourists are attracted
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|PAD 816 Development Management | |Challenges of Sustainable Development | |Individual Assignment | |NW Cakata | |Student Number : 201004519
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Aamir Pirwany Title: Sustainable Supply Chain Instructor: Surjit Rai Course: Mark 451 Date: July 12‚ 2013 Table of Contents Executive Summary 2 Introduction 3 Supply Chain Management 4 Traditional vs. Sustainable 4 Competitive Advantage 5 Challenges Building Sustainable Supply Chain 5 Conclusion 8 Bibliography 9 Executive Summary This report starts with the introduction of Sustainable Supply Chain Management (SSCM) and the difference between traditional and sustainable supply chain management
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its stakeholder. To delivery its value‚ the company needs a marketing plan and strategy. The objectives of a marketing strategy are to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price‚ Promotion‚ Product‚ and Price. However‚ the objectives are not to just come up with a particular strategy‚ but rather to focus on providing value to your key market segments. A company
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“Discuss why strategy is important to an organisation” ‘Research has revealed that organizations that engage in strategic management generally outperform those that do not’ Wheelen & Hunger (2005‚ p.5). An organisation will perform to a high standard when there is a matching correlation between the organisational environment and the strategy‚ structure and processes of that organisation. Wheelen & Hunger’s said in their book ‘Strategic Management and Business Policy: tenth edition’ that
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Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
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Sustainable Management Futures Applying appropriate frameworks that have been discussed in the module‚ undertake a sustainability analysis of an organisation of your choice. Assignment Word Count: SID: 0774795 Submitted To: Dr Beatriz Acevedo Suggested content: 1. Brief description of the company chosen (sector‚ location‚ etc.) and identification of main ‘sustainable’ features in your analysis. 2. Analysis of the context: Identify legislation‚ social‚ political and economic context of
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Technology for Sustainable Agriculture Sustainable Agriculture is a way of farming that can be carried out for generations to come. This long-term approach to agriculture combines efficient production with the wise stewardship of the earth’s resources. It is hoped that‚ over time‚ sustainable agriculture will do the following: • Meet human needs with a safe‚ high-quality‚ and affordable supply of food and fiber. • Protect the natural resource base and prevent the degradation of air‚ soil and
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When a company’s profits consistently exceed the average for its industry‚ the company is said to possess a sustainable competitive advantage over its rivals. The goal of much of business strategy is to achieve this from a competitive advantage. Michael Porter of Harvard Business School has identified two basic ways of gaining a competitive advantage; cost leadership and differentiation leadership. Cost Leadership A company can gain a cost advantage by becoming the lowest cost producer in
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water‚ energy and the environment. The World Bank‚ for example‚ uses the discourse of ‘financial‚ physical‚ human‚ social and natural capital’ in its conceptualization of sustainable development. The Brundtland Commission report on ‘Our Common Future’ (WCED‚ 1987) focuses on institutional imperatives in addressing sustainable development issues‚ including political‚ economic‚ social and administrative systems. The Brundtland Report explicitly addresses the matter of production and technological
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