Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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people. Cultural issues encompass the elements of norms‚ traditions‚ materialistic and spiritual of a group of people (Czinkota & Ronkainen‚ 2013). Understanding culture is possible only through human activities and how they act as individuals or members of a group (Coulter‚ 2010). As businesses enter international market‚ cultural diversity plays a major role in formulating international marketing strategies. They need to consider differences in national cultures‚ subcultures and how individuals
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This work describes the relationship between international trade and world output. The relationship between supply and demand‚ world output and international trade are discussed and examples are provided for specific countries such as the United States and Canada. International Business – International trade is the purchase‚ sale or exchange of goods and services across national borders. (Griffin‚ Pustay‚ 2010) International trade is important not only for the country exporting the
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International Trade and Finance Speech ECO/372 March 10‚ 2014 International Trade and Finance Speech Good evening ladies and gentlemen: Today I will be speaking to you about international trade and foreign exchange rates. This has been something has been going on throughout history and over the years there have been many market structures and international trades. As all of you already know‚ imports can be brought in from many countries. During the process‚ the government will usually set
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1. Describe how the world economy is becoming more integrated than ever before. The global economy is becoming more integrated than ever before. The world trade organization (WTO)‚ now has 153 countries involved in more than 95 percent of the world’s trade. The global economy is dominated by countries in three regions: Western Europe‚ North America‚ and Asia. Europe is economically to form he biggest market in the world. Under the Maastricht Treaty‚ which formally established the European Union
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How do government tariffs impact on imported goods? What are the pros and cons of these tariff and what are the likely future trends. Tariff is tax that a government collects on goods coming into a country. It is a tax which is levied on imports across national boundaries or other geographical regions and exports in a few cases (Lv‚ 2000). Originally‚ applying tariffs was first based on financial purpose‚ so it is a regular but most significant source of fiscal revenue to governments. Generally
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Impact Of Advert ising On International Ma rke ting Presented To: - PROF. GAYATRI BHOIR By S.Y.BMS GROUP DIV. A PATKAR COLLEGE 2 Preface This report on ‘Impact of Advertising’ is prepared in fulfillment of presentation in the International Marketing subject. We present this report to Prof. Gayatri Bhoir who has helped us in understanding this subject through a practical approach. She has guided us through the preparation of this project and for this we are grateful to her. We have
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embracing new economic ideas and habits‚ and devouring goods that have long been unavailable‚ unaffordable or forbidden. At the same time‚ they are part of a culture and an economic system that remain quite different from those of developed countries. In this special report‚ experts from Wharton and Boston Consulting Group offer insights on how Chinese consumers are evolving as the market develops; what companies need to know about navigating China’s convoluted sales and distribution systems; and the
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Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
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CULTURAL DIVERSITY AND INTERNATIONAL BUSINESS What is International Business? International business is a term used to collectively describe all commercial transactions (private and governmental‚ sales‚ investments‚ logistics‚and transportation) that take place between two or more nations. It consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals‚ companies‚ and organizations. Usually‚ private companies undertake such transactions
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