Midterm Revision Strategic International Marketing Chapter 1 Reason for ’International Marketing’ International marketing is defined as "the process of planning and undertaking transactions across national boundaries that involve..."EXCHANGE" WTO (World Trade Organization) is an international agency which encourages trade between member nations‚ administers global trade agreements and resolves disputes when they arise The predecessor of the World Trade Organization (WTO) was: General
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welfare when the: a. Trade diversion effect exceeds the trade creation effect b. Trade production effect exceeds the trade consumption effect c. Trade consumption effect exceeds the trade production effect d. Trade creation effect exceeds the trade diversion effect 5. Which economic integration scheme is solely intended to abolish trade restrictions among member countries‚ while setting up common tariffs against nonmembers? a. Economic union b. Common market c. Free trade area d. Customs union
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CHAPTER 3 Legal‚ Technological‚ Accounting‚ and Political Environments Chapter Objectives After studying this chapter‚ students should be able to: 1. Describe the major types of legal systems confronting international businesses. 2. Explain how domestic laws affect the ability of firms to conduct international business. 3. List the ways firms can resolve international business disputes. 4. Describe the impact of the host country’s technological environment on international business.
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BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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International Trade Trade Most economists believe in free trade - the movement of goods between countries in the absence of harsh restrictions placed upon this exchange. The comparative cost principle is that countries should produce whatever they can make the most cheaply. Countries will raise their living standards and income if they specialize in the production of the goods and services in which they have the highest relative productivity: the amount of output produced per unit of an input
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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Legal and Political Environments The legal and political environments of global markets differ by country and often by region within a country. Global marketers must be aware of each environmental risk in global markets and develop contingency plans to overcome them. Legal Environment Clearly‚ the global legal environment is very dynamic and complex. It is the result of three forces: international law‚ U.S. domestic law‚ and legal requirements of host nations. According to Czinkota and
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CAC Global trade patterns and domestic economic affairs was significant to the world. It affects how well the country is running and makes it under control. Global trade patterns and domestic economic affairs has changed and continued in China from 500 to 1750. As time progressed‚ trade patterns and the economy became sophisticated and prominent. Many people began to depend and on the economic issues. Currency has changed into silver which became a huge demand. Today‚ the global trade patterns and
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Why has international trade become less risky‚ less costly and even less time consuming then the past? Will business confidence likely grow even more in the future? There are multiple reasons for these common questions. Firstly‚ international trade has become less risky because traditional trade was regulated through bilateral treaties between two nations. For centuries under the belief in mercantilism most nations had high tariffs and many restrictions on international trade. Now most international
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Legal considerations The legal aspects are important for the business choice. Laws are different in every country. Laws would regulate business practice‚ define the manner and set down the rights and obligations. This made business have to run within the border set by law and definitely affects the efficiency and profitability when running business in that country. The type of legal system. The legal system in Spain and Korea is based on civil law‚ while court precedents are not granted official
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