Summary 2. Introduction 3. Internal Analysis of Nokia 3.1 PESTLE Analysis 3.2 Porters Five Forces 4. Analysis of Current Strategies 5. Recommendations 5.1 Ansoff’s Matrix 5.2 Marketing Strategy 5.3 Segmentation‚ Targeting and Positioning Strategies (STP) 5.4 Objectives 5.5 Analysis of Marketing Mix (7Ps) 5.6 References 6. Appendices 6.1 Appendix A 6.2 Appendix B 6.3 Appendix C EXECUTIVE SUMMARY: This report analyses the current situation Nokia is facing within the industry internally and externally
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people side of the change management. (Margaret Rouse‚2009) Organizational change is a structured approach of an organization to make sure that the changes seamless and successfully implemented to reach a prolonged benefits. With the business environment dramatically changed so much‚ the set organization must learn to be at ease with changes as well. Hence this capacity to managing and adapting to changes in the organization is significant capabilities needed in today’s workplace. Examples of such
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Task 1-Analysis of the Macro-environment Identify all the issues you can think of that might impact upon Hotel Chocolat and write them down in the relevant boxes. PESTEL Analysis | Political | * They are providing direct funding and management skills in the Osuben Basin region to launch and maintain sustainable projects to improve the lives of cocoa farmers | Economical | * 5% discount on all products for member of the tasting club * Hotel Chocolat guarantee that they will buy all
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Chapter 15 COMPANY SECURITIES 15.1 DEBENTURES This is a written acknowledgement of a debt owed by a company. Whilst it is possible for some debentures to be unsecured‚ those given to the bank will usually incorporate a fixed and / or a floating charge over the company’s assets. 15.2 FIXED CHARGE This is a charge which immediately encumbers specific assets of the company. Accordingly‚ the chargee’s (bank) consent would be required if the company is to deal with or dispose the assets
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Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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year out‚ but they change their phone every year‚ some even twice a year. Nokia is still the largest mobile phone company in the world‚ but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists. This report gives an overview on what is happening on Nokia. It includes the history‚ and a brief introduction to Nokia followed by the company organization. Half way through the report you
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Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history‚ name‚ reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of
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giving AirAsia and other spending plan carriers landing rights. The last macro environment is the Natural forces. Natural forces are common sources required by an advertiser to work a business. Probably due to the natural forces‚ the AirAsia’s Airbus A320 plane dove into the Java Sea amid a flight from Indonesia to Singapore on 28 December‚ slaughtering every one of the 162 individuals on load up
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Student Name: Adeniyi Adebowale Module: Principles of Organising and Managing Student Number: 500188225 Due Date: 15th of March‚ 2010 Title: Explain how technology and environment might influence the structure of an organisation; support your answer with examples. Paragraphs: 25 Charles Perrow (1974) suggests that there are four types of technology that determines an organisation ’s most effective structure and success in the market. The following are the types of technology:
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the respondents are between 30-35 age group‚16% of the respondents are between 35-40 age group‚12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group. Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age 4.1.1 AGE WISE CLASSIFICATION [pic] 4.2 SEX Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification
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