Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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1) What is corporate governance? Contemporary corporate governance started in 1992 with the Cadbury report in the UK Cadbury was the result of several high profile company collapses is concerned primarily with protecting weak and widely dispersed shareholders. Corporate Governance is a mechanism through which boards and directors are able to direct‚ monitor and supervise the conduct and operation of the corporation and its management in a manner that ensures appropriate levels
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Week 1 Essay Questions (80 Points) 1. Why is corporate governance important? a) good corporate governance produces direct economic benefit to the organization b) To avoid scandal c) To imbibe trust in investors d) The perception of good corporate governance is an important ingredient of the image of an organization‚ whether public‚ private‚ or nonprofit. e) A perception of unethical conduct by an organization can be very costly in legal cases Reference:
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CORPORATE GOVERNANCE Corporate governance refers to the system by which corporations are directed and controlled. The governance structure specifies the distribution of rights and responsibilities among different participants in the corporation (such as the board of directors‚ managers‚ shareholders‚ creditors‚ auditors‚ regulators‚ and other stakeholders) and specifies the rules and procedures for making decisions in corporate affairs. Governance provides the structure through which corporations
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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Corporate Governance Corporate Governance is the relationship between the shareholders‚ directors‚ and management of a company‚ as defined by the corporate character‚ bylaws‚ formal policies and rule laws. The corporate governance system was designed to help oversee the decisions and best interest of the shareholders. The system should works accordingly: The shareholders elect directors‚ who in turn hire management to make the daily executive decisions on the owner ’s behalf. The company ’s
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“The growing corporate espionage activities due to intense competition lead to highly controlling security measures and intensive employee monitoring which bring about distrust in the workplace” Part I .What I already know The reason I chose this topic is due to the fact that a class called human resources management which by the way is my major‚ once we discussed the topic of ethics the professor covered corporate espionage and determined it as a federal crime. Professor Valdivieso felt very
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person and limited liability which are embodied in the doctrine of corporate veil under company law. However‚ some businessmen‚ law scholars and the public at large argue that corporate veil is nothing but a fallacy meant to dupe business people into a false sense of security. The following presentation seeks to discuss this assertion‚ bringing out the significance and exceptions of the concept of corporate veil. The doctrine of corporate veil emanate from the ruling of the case of Salomon vs Salomon
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CORPORATE GOVERNANCE – AN ANALYSIS OF HOW PUBLISHED REPORTS HAVE IMPROVED ITS SIGNIFICANCE CORPORATE GOVERNANCE – AN ANALYSIS OF HOW PUBLISHED REPORTS HAVE IMPROVED ITS SIGNIFICANCE This report is submitted as a partial compliment for the Risk and Control Strategy module of the BBA degree’s 4th Semester Prepared by THILANKA HEWAGE Table of Contents 1. Introduction 2. What is Corporate Governance? 3. Corporate Governance Today 4. Reports on Corporate Governance
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Appendix 1 BACHELORS IN BUSINESS STUDIES Course Title: Corporate Communication Name: Aminath Shuzuna Student ID Number: S12425705 ID Number: A279057 Telephone: +960 7686680 Email address: shuxu.ibex@gmail.com Lectures’ Name: Gopi Learning Center: Villa College Trimester: May 2014 Contents Introduction 3 Vision 4 Mission 4 Discussion 4 Definition of corporate communication 4 Functions of corporate communication 5 Definitions of Identity‚ Image and Reputation
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