htm Principles of corporate rebranding Principles of corporate rebranding Bill Merrilees and Dale Miller Department of Marketing‚ Griffith University‚ Gold Coast‚ Australia Abstract Purpose – The paper aims to highlight the importance of corporate rebranding in branding practice‚ which is neglected in theoretical treatment‚ so an extended theory is to be developed. Design/methodology/approach – From the literature‚ the existing state of the theory of corporate rebranding is articulated
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In the study of criminology‚ corporate crime is defined by James William (2014)‚ “as a criminal act committed in the course of organizational activities for the benefit of the corporations”. Corporate crime would not have been recognized without the help of Sutherland‚ who was the first to perform research in that field (Waring‚ Chayet‚ 2001). He changed the traditional image of criminals‚ where crime was directly an outcome of poverty and introduced a criminal offender in a suit and tie (Waring
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change throughout its internal & external environment is meant to succeed. Corporate Social Responsibility is one paradigm that is the first to get affected with any kind of change in the organization. This study will relate whether strategic changes in an organization with respect to Corporate Social Responsibility activities are easily taken by the internal and external environment of an organization just because it is a Corporate Social Responsibility activity or it has to face challenges while implementations
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Corporate Image Corporate image is under attack. After recent reports of accounting fraud‚ executive misconduct‚ and other questionable activities in corporate America the consumers have lost faith. To manage this loss of faith companies must rebuild consumer sentiment. To accomplish this‚ reputation management needs to be reassessed. The Harris-Fombrun Reputation Quotient assists in corporate image management by providing companies with an established approach to measure reputation and corporate
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University of West London Corporate Communication Strategy of Apple Course: MSc International Business Management Lecturer: Amerjit Walia Student: Chidi Nlewedim (21159696) Contents Summary 3 Introduction 4 Corporate Communication Strategy 5 External Communication 6 Internal Communication 7 Human Resource Management 8 Corporate Image‚ Identity and Reputation 9 Conclusion 10 References 11 Summary In our everyday lives‚ communication is very important in human interaction
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Corporate culture is one of the main determinants of success or failure in a business development practice‚ because it largely determines how flexible‚ accepting of change and innovative a company tends to be. Fairfield-Sonn (2001: 36) provided a four-layer model of corporate culture that included cultural artefacts‚ cultural history‚ core ideology and core values that helps to quantify and describe the corporate culture of an organization. Thus‚ Tesco’s corporate culture can be determined from its
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been theories of Corporate Social Responsibility that have flourished. These theories have help corporations to understand the importance of Corporate Social Responsibility. Other theories have provided an explanation of beneficial or damaging effects. Most importantly‚ each theory provides a different perspective on applying corporate social responsibility. Overall‚ corporations need to understand how both theories‚ Systems Theory and The Triple Bottom Line theory‚ relate to Corporate Social Responsibility
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CORPORATE GOVERNANCE - CHALLENGES By: Abhay Tulsian (Student Registration No: SRO 0350545) Audit Executive P. N. Raghavendra Rao & Co.‚ Coimbatore Phone: 7305802475 Email: abhaytulsian@gmail.com ABSTRACT: The paper is an earnest effort to uncover the issue of Challenges in Corporate Governance and recommendation to overcome the challenges there off‚ its legal framework‚ its current status and how accounting may be practiced to protect corporate from corruption by establishing governance. With
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Corporate social responsibility is a company’s obligation to be responsible to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical component but also in the social and environmental dimensions company’s stakeholders are all those who are influenced by and can influence a company’s decisions and actions‚ both locally and globally. Business stakeholders include employees‚ customers‚ suppliers‚ community organizations
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Many in this country including the corporates are closely watching the IPL controversy and it had led Mr.Shari Tharoor to submit his resignation. There are many interesting issues in the entire episode and I want to highlight few issues as a classic example of complications in dealing with corporate issues. Any irregularity in a company may be dealwith by the Central Government‚ Company Law Board‚ Company Court and SEBI if the Company is a listed Company. We rarely see the Central Government suo
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