Case Brief #1 : Clean Edge Razor October 29‚ 2013 1. Problem Statement: Paramount Health and Beauty Company having difficulty to choose position their new product (Clean Edge) in the market. 2. Situation Analysis: Company (Paramount Health and Beauty Company) Paramount is a respected brand in the industry since 1962 Paramount offered two lines of nondisposable razors and refill cartridges. The Paramount Pro for moderate segment and the Paramount Avail for a value offering Paramount is
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A clean house equals a healthy house. How healthy your home is actually depends on how clean your home is. I’m sure you want your home to be a healthy place for you and your family to live‚ so it’s important to keep it clean. If you’re house is dirty‚ it can attract mice‚ ants and you can start to get mold growing in your home which are all very unhealthy to have in your home. To make a house charming and comfortable for use‚ it should be well-groomed. A well-groomed house is basically clean. Keeping
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proprietor of Clean Wash Laundromat‚ reread the recently received fax from Hair cuts‚ a well-established chain of beauty parlors. Hair cuts is proposing a business deal with Ms. Reyes wherein Hair Cuts will avail of the wash‚ dry and fold service of Clean Wash Laundromat at 15% off the regular price. The service will cover a period of four months from June to September‚ which are peak months for Clean Wash Laundromat and will entail 60 kg per week or 240 kg per month of laundry. Clean w\Wash Laundromat
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Introduction There truly is nothing more magical than the first time you walk through an aquarium. A blue glow of light‚ the fish swimming all around you in more hughes of colors than you’ve ever imagined. The way they flirt with you on the other side of the glass‚ "hey come follow me!" they call out to you as they pass by. Because of this mysterious wonder‚ I’ve decided to start my own fish tank! First I had to grab all of my materials. My tank is a lovely 55g with a stand and lots of figurines. Then I had
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Tips for Fish Pond Management Managing a backyard pond can be considered a tougher task as compared to managing a pond without aquatic life. This is because fishes are prone to several diseases and require a well maintained ecosystem to stay healthy. Given below are a few important tips for managing your fish pond effectively. Filter Your Pond Adequately Fish produce biological wastes and hence adequate filtration is extremely important in a fish pond. Filters also help in aerating the water
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Vanja Tomić Professor: Nedim Čelebić BSAD 350 – Marketing June 6‚ 2012 Clean Edge Razor: Splitting Hairs in Product Positioning Executive summary Paramount is planing to launch a non disposable razor ‘Clean Edge’. This companyis a market leader in the non disposable razor market. Currently it is offering Paramount Pro and Paramount Avail. Neither pro nor Avail has introduced significant technology innovations in the last five years. The non disposable razor and refill cartridge market is
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Without a clean ocean‚ our life’s can be in danger since we need water. The ocean is the most important thing in this planet so let’s keep it clean and alive. The Ocean is the most beautiful thing on this planet which hold many animals and creatures. But in this world‚ the ocean is disrespected in so many ways which are also killing animals in the ocean. In this Ad‚ it shows an eye-level image of a little boy lifting the water showing the trash under the ocean. The little boy is trying to show how us
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The Right to Access Clean Water Only 2% of earth’s water is available for human consumption because 98% of the earth’s water is frozen in ice caps‚ flowing in the ocean‚ and even in animal bodies‚ etc. More than a billion people have no decent water supply‚ adding to that about 2.4 billion people do not have proper sanitation; therefore more than 60% of global illness is linked to the lack of healthy water. Water is a natural source of nature and access to clean water should not be used as a traded
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Case study: Clean Edge Razor- Splitting Hairs in product positioning 2/12/2013 Group 5 * Radhika Nadkarni * Rishi Ranjan * Sujoy Chakrabortty * Sumanta Chatterjee * Suresh Panigrahi * Problem Statement: ‘Paramount Health and Beauty ‘ Company is launching a new non-disposable razor‚ Clean Edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair follicles and lifts the hair from the skin allowing a thorough shave. This
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launch a new razor into the market currently referred to as “Clean Edge.” The project team recommends that the company should position the product as a distinct mainstream product‚ dubbing it “Clean Edge by Paramount” in order to produce growth in sales from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating more market share for Paramount and for Clean Edge to become the most sought out razor in the industry
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