MALAYSIA Airlines (MAS) has admitted that it is tough fighting a low-cost carrier (LCC). It has decided to use its wholly owned unit‚ Firefly‚ to take on AirAsia. Firefly will turn into a true blue LCC and use jets in the attack. On Monday‚ Firefly said it would fly commercial jets for domestic routes and begin with crossover routes‚ e.g. Kota Kinabalu and Kuching‚ on Jan 15. Asean will be its next stop. Its B737-800s will take off from KL International Airport (KLIA). Firefly wants to have
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Let me talk about my favorite website‚ Sina. I guess you’ve heard something about it coz it is the largest Chinese-language website. Definitely‚ it’s pretty popular in china. I like this website so much primarily because it’s very informative and entertaining. It offers loads of information like the latest world news‚ changes in the financial market‚ reports about sports events and blockbusters. And it gives us the newest stories about the showbiz‚ you know‚ the movie stars‚ famous singers and TV
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Strength and weakness of AirAsia |strength |weakness | |Low cost operations. |Service resource is limited by lower costs. | |Fewer management levels‚ effective‚ focused and aggressive |Government interference and regulation on airport deals and | |management.
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COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts taken from articles‚ books or websites shall be acknowledged
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Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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AirAsia company analysis AirAsia is the leading low-cost airline company in Asia. The company provides transportation for passengers and cargo services across domestic and international markets from 97 destinations in 21 countries. It consists of over 8‚000 staff and makes up a market capital approximately RM7.06 billion (AirAsia‚ 2012). AirAsia’s competitors are Malaysia Airlines and other national airlines. AirAsia has five Air operation’s certificates (AOCs) – Malaysia‚ Thailand‚ Indonesia Philippines
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- Who is Tony Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline‚ AirAsia‚ to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3‚948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership
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included in this chapter. Related literature Foreign According to Beaird (2010)‚ the process of designing a website falls somewhere between bridge building and sculpture. Yes‚ we want to create an individual site that’s aesthetically pleasing‚ but our highest priority should be to meet the needs of our client. Watrall and Siarto (2009) explain how to create really beautiful websites and still make sure to satisfy the users in their book‚ Head First Web Design. It all begins with good planning
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WEBSITE SPECIFICATION FOR NEW ZEALAND STUDENT VOLUNTEERS WEB SITE Proposed domain name:www.alfarsahhotel.com 1.0 GOALS * Provide relevant up-to-date information * Easy navigation * Accessible NZSV require an easy-to-use website that will enable them to deliver information to their users about the services provide by NZSV‚ such as educational programs and publications that they provide. They would also like their site to focus on current information about the volunteering services
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STRENGTHS WEAKNESSES Article taken from WSJ dated Wednesday May 02‚ 2012 “AirAsia Flies Better Without Flag Carrier” • largest budget carrier (Economy of scale) • Very strong management team • Very good in strategy formulation and execution (Economy of scale) • Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve) • Cost advantage (Economy of scale) • Market share leadership- AirAsia is the low cost leader in Asia (Economy of scale) • International alliances
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