Ekaterina Firsina FEM 3-3 Texan chicken The focus of this case is choosing the right strategy and a plan of action which will turn the company round. Texan chicken is a chain of restaurants in the fast-food industry. The company used a franchising system for the expansion. The reason for the success was the quality of the product. When Texan Chicken went public the share price rose by 120% within a week. Unfortunately the company’s share price has fallen recently by over 80%. The demand for
Premium Marketing Advertising Franchising
SWOT ANALYSIS OF CADBURYS Introduction Cadbury India is a food product company with interests in Chocolate Confectionery‚ Milk Food Drinks‚ Snacks‚ and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are Cadbury Dairy Milk‚ 5 Star‚ Perk‚ Eclairs‚ Celebrations‚ Temptations‚ and Gems. In Milk Food drinks segment‚ Cadbury’s main product - Bournvita is the leading Malted food drink in the country. SWOT
Premium Chocolate Cadbury plc Cadbury Dairy Milk
Company Perspectives: Our long history of strong performance comes from absolute focus on our core global businesses‚ combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate
Premium Colgate-Palmolive
Supermarket culture expanding in Bangladesh By Ranjan De Silva Introduction Bangladesh is a relatively new player in the world modern food retail scene and we have a lot to go. The future for the Bangladesh modern food retail industry is promising and it is also article attempts to identify where Bangladesh is in the world in terms of the modern the rest of the world and what lessons we can take to grow the industry in Bangladesh. The term ’modern trade’ is used to describe the super store business
Premium Retailing Shopping mall
SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
Premium Brand Unilever Marketing
became operative. This accord is the successor of the Basel I accord. The capital accords are named after the place where the Bank for International Settlements (BIS) is settled‚ namely Basel‚ Switzerland. The BIS gives recommendations concerning banks and other financial institutes on how to manage capital. The influence and reputation of the Basel
Premium Operational risk Risk
risk assessment is for a small music festival held on a green field site for up to a maximum of 4000 attendees. Event Name Date of Assessment Version Review Date Assessment carried out by What are the hazards? Who might be harmed and how? What are you doing already? What further action is necessary? Action by who? Action by when? Done Workplace transport Workers and others risk serious‚ possibly fatal‚ injuries if struck by a vehicle. Workers trained by competent person to operate
Premium Risk assessment Food safety Risk
MY FAVOURITE COUNTRY Taiwan‚ officially the Republic of China‚ is a state in East Asia. Originally based in mainland China now governs the island of Taiwan‚ which makes up over 99% of its territory‚ as well as Penghu‚ Kinmen‚ Matsu‚ and other minor islands. Neighboring states include the People’s Republic of China to the west‚ Japan to the east and northeast‚ and the Philippines to the south. Taipei is the political capital as well as economic and cultural center in Taiwan. New Taipei the most
Premium Taipei Republic of China Taiwan
Oral Presentations Oral presentations are a common feature of many courses at university. They may take the form of a short or longer presentation at a tutorial or seminar‚ delivered either individually or as part of a group. You may have to use visual aids such as PowerPoint slides. Researching‚ planning and structuring an oral presentation is similar to the process of writing an essay‚ except you use spoken language instead of written language and you need to be mindful of a live audience
Premium Writing
Business Presentations & Public Speaking in English A presentation is a formal talk to one or more people that "presents" ideas or information in a clear‚ structured way. People are sometimes afraid of speaking in public‚ but if you follow a few simple rules‚ giving a presentation is actually very easy. This tutorial guides you through each stage of giving a presentation in English‚ from the initial preparation to the conclusion and questions and answers. This tutorial is itself set out like a mini-presentation
Premium Audience The Conclusion Conclusion