Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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Conflict of Loyalty From reading Antigone‚ loyalty comes in all different forms. One is how Antigone expressed her loyalty to family by giving her brother‚ Polynices‚ a proper bruial; even though she wasn’t being loyal to the rules of Creon‚ king of Thebes. Humans are faced with basic conflicts of loyalties—to state‚ religion‚ and family. Personal happiness is another powerful and legitimate pull. But perfect balance among these compelling factors is impossible; hence suffering is inevitable. In
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Kafka’s Cautionary Balance Between Loyalty and Total Devotion Typically‚ loyalty is seen as a worthy quality to have; everyone wants to have loyal spouses and friends‚ and betrayal is usually not an ideal situation. However‚ total devotion is much more extreme than this‚ and is detrimental to oneself. Kafka reveals that while loyalty is not necessarily a negative thing‚ total devotion is what ultimately causes the sacrifice of one’s own purpose. Loyalty to one’s family is perhaps one of
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supply chain management‚ of United Colors of Benetton‚ in order to understand the key logistic factors that have made this company so successful in the apparel industry. In addition‚ after an overview of the outsourcing model in China‚ I analyze the costs and issues that Benetton has faced in moving its operations in Asia. Although there have been problems‚ Benetton is a clear example of a successful outsourcing process directed to China. Company overview Benetton is an Italian manufacturer of
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they valued loyalty‚ wealth‚ and warriors above all else. One of the most valued aspects of life to the Anglo-Saxons was loyalty. Beowulf depicts just how valued loyalty was in the Anglo-Saxon community‚ as loyalty was shown time and time again above all else. While Beowulf fights Grendel‚ “All of Beowulf’s Band had jumped from their beds‚ ancestral swords raised and ready‚ determined to protect their prince if they could” (From Beowulf 36). The thirteen warriors showed their loyalty‚ for they stood
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through repetitive buying hence
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Youth power in India The greatest wealth and strength of any nation is its youth. The quality of its youth determines the kind of future‚ the nation will have. Therefore‚ if we want to ensure a bright future for our country‚ we first need to strengthen and empower our youth. The youth of any nation and society are its potential energy. They are the ones who are the pride of the nation. The best and the first and foremost way to strengthen our youth are to provide them education. Not just any kind
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Garage door tracks are very important in ensuring the garage door correct alignment. The track allows for a smooth movement of the garage door. Bent tracks restrict movement of the garage door and it will not operate properly. To avoid further problems if such a problem occur get the tracks inspected by a qualified garage door repair technician. Wear and tear of the track door make it difficult to operate the garage door. Common garage door issues such as bent tracks may be avoided through regular
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