Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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keeps adding to the controversy of the rising violence in teens. Many people think that video games are way too violent and want the government to regulate and even restrict the sale of violent video games.I have played tons of violent video games‚ the biggest violent video games like Grand Theft Auto and Call of Duty. Although people have said that Mass Shootings could be linked to Violent videos games‚ they cannot provide significant proof that it truly does push a person to
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views and even how they are stereotypically what is appropriate for them to do as little boys and girls. The history of Walt Disney movies includes some of the most groundbreaking animated films of the 20th century however Disney’s reputation has been tied with controversy throughout the years (Maughan). Many children grow up watching these controversial Disney movies. This is because Disney target market is primarily small children as their main audience for their animated movies. “When making
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Keep the Violent Vids away from Kids Violent video games and their effects on children is a growing debate in today’s society. The controversial problem is: are violent video games a negative effect on children or not? It is my personal opinion that violent video games are a bad influence on children. These young children learn from what they see. It is not a good thing when what they see is violence. It is also not a good thing when they are in control of the character that is doing the violence
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Adapting Plays Into Movies “In theatre‚ you can change things ever so slightly; it’s an organic thing. Whereas in film‚ you only have that chance on the day‚ and you have no control over it at all‚” These insightful words were once spoken by actress (Casino Royale‚ Quantum of Solace) and Oscar winner Judi Dench‚ and they very clearly illustrate one of the biggest differences between theatre and film. However‚ a small hint of bias seems to be depicted in this point of view. The quote (and many others)
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movie; is it one that can make a person cry‚ laugh‚ worry‚ or feel angry? Well the fact is it can be any of those and more. In truth‚ most good movies have a unified plot‚ a credible storyline‚ and are interesting. The genre or style of a movie will also play a role in a person’s opinion of what he or she considers to be a good movie. Some people prefer movies that are full of action‚ drama‚ comedy‚ romance‚ or fantasy. Many people enjoy a movie that has a message or a moral of the story‚ which may
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During the 1800s‚ industries were growing rapidly‚ and there wasn’t much land left in the United States to conquer‚ so the United States began looking beyond its borders for new places to control. As a result‚ on February 6th‚ 1899‚ after learning that the Treaty of Paris was ratified‚ the United States annexed the Philippines. At this moment‚ the arguments for annexing the Philippines were that they were unfit for self-government and that if the United States hadn’t annexed‚ somebody else would
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Communications Informative Presentation: How Colors Affect Moods Purpose Statement: After my presentation the audience will have knowledge of how the colors around us can affect our moods and our appearances. INTRODUCTION A. Story about my mom picking out clothes to wear B. Thesis Statement: Constantly experience color in our everyday lives‚ however‚ we don’t always realize how much a simple color can affect us by simply looking at it or by wearing it. C. So in this presentation I will discuss
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Family Viewing A report on parents‚ children and the media by Lucy McCarraher for the Parenting Education & Support Forum in association with the NSPCC‚ Family Circle magazine and Glasgow Media Group Parenting Education & Support Forum The Parenting Education & Support Forum brings together those concerned with or working in the field of preparation‚ education and support for parents. It promotes and maintains a high profile for parenting education and support‚ where education means learning
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Movies in the 1930 ’s Gangster films and musicals came from Broadway in the 1930 ’s. These two new genres symbolized the impression that Hollywood had on national culture during the great depression. Some musicals like gold diggers were not just made to be enjoyed but intended to go against the economic depression. It did just that by showing the spirit of optimism and cooperation. Gangster film such as "Public Enemies"(1931) and "Scar face"(1932) dramatized violence. Violence in those films were
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