9-595-026 REV: OCTOBER 2‚ 2002 V. KASTURI RANGAN Citibank: Launching the Credit Card in Asia Pacific (A) On a rainy afternoon in 1989‚ Rana Talwar‚ head of Citibank’s Asia Pacific Consumer Bank‚ reflected upon the 11 years that had gone by since the Consumer Bank had established its consumer business in Asia. The branch banking business operations in 15 countries throughout Asia Pacific and the Middle East projected Citibank as a prestigious‚ consumer-oriented international bank and as the
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ProblemThe California Division of Citibank has introduced a new performance scorecard to highlight the importance of a diverse set of measures in achieving the strategic goals of the division. Among the new measures introduced was a customer satisfaction indicator. Unfortunately‚ James McGaran‚ the manager of the most important branch and who consistently delivers impressive financial results scored "below par" on customer satisfaction. Frits Seeger‚ President of Citibank California and Lisa Johnson‚
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Management Information Systems: Managing the Digital Firm‚ 11e (Laudon/Laudon) Chapter 1 Information Systems in Global Business Today 1) Internet advertising is growing at a rate of more than 25 percent a year. Answer: TRUE 2) Developing a new product‚ fulfilling an order‚ and hiring a new employee are examples of business processes. Answer: TRUE 3) A fully digital firm produces only digital goods or services. Answer: FALSE 4) A business model describes how a company produces‚ delivers‚
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intense competition and the dot com boom put pressure on Citibank and its competitors to transform their business in the new economy. In response to these challenges‚ Citibank made a serious push to deliver integrated solutions that would enable its corporate customers to conduct transactions on-line. Citibank’s e-business strategy – Connect‚ Transform and Extend – was to Web-enable its core services‚ develop integrated solutions‚ and reach new markets. The ultimate goal was to build a single Web-enabled
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STUDENT DECLARATION I declare that this assignment is my own work‚ which all sources of reference are acknowledged in full and it has not been submitted for any other course. Signature:…………………… Date:………… Background The case discuses about the evaluation of performance of James McGaran‚ Branch Manager of Citibank in Los Angeles by his Area Manager‚ Lisa Johnson‚ and the discrepancies that crept in during the evaluation process. In the case‚ it can be seen how Lisa Johnson had failed to reflect
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Kristin Howell Bus 400 Sec A Dr. Li 30 October 2007 "Citibank Case Analysis" Introduction: Through reading the article titled "Citibank: Performance Evaluation" and performing my own in-depth case analysis‚ I was able to analyze the issues Citibank California was confronted with and determine possible solutions to help run their business more successfully. Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their
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office at Citibank; locate in the Los Angeles area. “Citibank is a niche player and pride themselves on building a profitable franchise by providing relationship banking combined with a high level of service to its customer” (Harvard Business School. 1997‚ pg. 1). Mr. McGaran is an exceptional manager and his performance exceeds expectations with the exception of customer satisfaction. Mr. McGaran scored “below par” on customer satisfaction. It a must Mr. McGaran take correction actions to improve customer
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INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Written Executive Communication PROJECT REPORT Citibank – Performance Evaluation Submitted to – Dr. Payal Mehra Date – 26/10/2012 Submitted By Group 8‚ Section C Anuradha Tyagi (PGP28128) Aditya Singh (PGP28158) Bholendra P.Singh (PGP28143) K. Aditya Das (PGP28139) Vishal Raju (PGP28155) Shweta J. (PGP28159) Table of Contents 1. Abstract 2 2. Brief Overview of the current situation 3 3. Strategy for Case Analysis
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CITIBANK CASE 1. Citibank should maximize profits in developed countries where there are very large populations with potential customers. The economy in Asia-pacific countries is not as developed as the United States and Europe. Citibank has the opportunity cost of maximizing profits in the United States and Europe for risking the card launch in Asia and not getting results from that. 2. If Citibank decides to launch the new card to Asia-Pacific countries‚ they should go ahead and launch
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Preparation Resources Module 9: Information systems and decision support systems Overview This module looks at information systems in the context of business management‚ and explores the key aspects of the various types of decision support systems. It begins with an introduction to the three types of management decision support systems — management information systems (MIS) (operational)‚ decision support systems (DSS) (tactical)‚ and executive support systems (ESS) (strategic). The functions
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