targeted customers at a profit grounded on high-quality customer-related data and enabled by information technology (book) Types of CRM Strategic CRM: customer-centric business strategy Dedicated to winning and keeping customers by creating and developing better value than competitors.Product oriented: customer choose products with best quality‚ performance‚ design etcProduction oriented: low price products Sales oriented: customers are persuaded by advertisement and sales promotions Customer – market
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia
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Relationships in different Cultures A clear difference between Western and a non-western culture is that Western cultures have large urban centre and a high social and geographical mobility. This means that the voluntarily come into contact with a large number of strangers‚ who are potential partners on a daily basis. However Non Western cultures are the opposite‚ they do not have many urban centres and have a small geographical mobility‚ mean that they have less opportunity to meet new people.
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2013 The Influence of Customer Relationship Management in Business What makes a business prosper? What keeps your costumers coming back to your business rather than going to others? How can you continue to blossom as a business owner? There are many questions to be answered in the world of business. However‚ there is not just one correct answer. The motives of people and their needs can be different with everyone. But there is something that every successful business
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Explain how a working relationship is different from a personal relationship. HSC 025 - 1.1 A personal relationship is a relationship in which two separate individuals have an intimate and close interaction between each other. For example‚ a man and a woman who romanticize each other without being involved in client-to-service user situation. A working relationship is a kind of relationship in which one end of the relationship is an individual or a group in which they are tasked to work or give
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P23 01/18/2011 ------------------------------------------------- Customer relationship management ------------------------------------------------- Assessment N°1 Word count: 2035 Lesson leader: Dan Bennett The customer relationship management is defined as a widely-implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and
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Running head: Customer Relationship Management Systems Customer Relationship Management Systems Author Note: This paper was prepared for Introduction to Information Systems‚ Fall 2013 Abstract Customers have become increasingly aggressive in their demands for superior quality‚ but also for quick to respond service. Customer relationship management is the response to this growing need. In this paper‚ we will learn about the different types of CRM systems‚ their
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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT IN CUSTOMER RETENTION AND CUSTOMER LOYALTY IN HOTEL INDUSTRY TSANG‚ WAI KIT MATRICULATION NUMBER: 53624975 EDINBURGH NAPIER UNIVERSITY EDINBURGH Dissertation submission for the award of BA (Hons) Marketing Management Date: November 2014 Supervisor: Margaret Chui Word count: 1620 Table of contents Selection Title Page 1. The Background of the Study and Overall Research Aim 3 2. Research Objectives 4 3. Initial
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THESIS Customer Relationship Management Jens Berfenfeldt Luleå University of Technology MSc Programmes in Engineering Industrial Business Administration Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:111 CIV - ISSN: 1402-1617 - ISRN: LTU-EX--10/111--SE "If growth is what you ’re after‚ you won ’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell
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