Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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Pricing Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost‚ market place‚ competition‚ market condition‚ and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product‚ promotion‚ and place. Price is the only revenue generating element amongst
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We can calculate WTP by comparing saving cost by the product. If we change‚ we can save human resource fee‚ raw materials fee‚ and electric cost. But we have to invest fix cost. So we need to think whether this investment is worth investing or not. With this value for WTP‚ one can estimate elasticity of demand. If there is no switching cost between lens and medicine‚ under any price above WTP‚ farmers will choose only medicine. On the other hand‚‚ farmers will chose only lens at any price below
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If you look deeper into everyday things‚ you may find that some characters or objects in a story represent real-life people or scenarios. When I was a young child‚ I watched the “The Wizard of Oz‚” all the time; but when we watched it together in my U.S. History Class‚ I realized that the meaning is much deeper than it seems. Many of the characters and significant places or things in the movie can represent people‚ places‚ things and ideas from American history. There are many ways to connect “The
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Developing Pricing Strategies and Programs Marketing Management Price Changing in the Internet Internet reverse the fixed pricing trend‚ since: Buyers can: Get instant price comparisons from thousands of vendors. Name their price and have it met. Get products free. Both Buyers and Sellers can: Negotiate prices in online auctions and exchanges Sellers can: Monitor customer behavior and tailors offers to individuals. Give certain customers access to special prices. Consumer Psychology
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2.2 Pricing Strategy 2.2.1 Factors affecting pricing decisions Milo is considered as a product of monopolistic competition market because there are many competitors of Milo in the market. Some of the competitors include Vico‚ Ovaltine‚ Horlicks‚ Dutch Lady and Nutrilite. Secondly‚ monopolistic competition market has free market entry and exit. This means that new competitors can enter the market easily and Milo may be easily force out of the market by its competitors. Monopolistic competition
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3.2 Price Elasticity of Demand (PED) and Cross Elasticity of Demand (CED) With predatory pricing and price wars being carried out‚ the drop in the prices of airline tickets has certainly affected other industries with different modes of transport. One example is the express buses. As the demand for express bus tickets is price elastic‚ the relative increase in the price of the tickets would result in a more than proportionate decrease in the quantity demanded for them. Such a prediction is highly
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have been using in your home country and now‚ studying in Hungary. make a comparison : - how much do you pay for them in the two countries - what % of your monthly income is spent on ICT in the two different countries - how sensitively your demand reacts to the changes in prices ‚ income - to what category do these products belong in your consumption: normal‚ inferior‚ luxuries‚ substitutes‚ etc. in the two different countries - what do you recommend for yourself to make your consumption the most
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time‚ being responsible for yourself makes you an honest and successful person because it helps achieve personal goals and moving forward in your career with dignity. You may ask why I would want to be responsible when I can just skate my way through life. The ethical question why would you want to skate through life? It is time to start being accountable for your actions time to stop wasting away on the easy road through life. A way a student in college can do this is by reminding one’s self that making
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with a lap desk for the laptop. The seats measure the occupant’s body temperature to adjust the seat’s heating and cooling to compensate. The fancier the features are in a product‚ the more it will cost. The costs are to the manufacture and will translate to higher finished goods prices for the consumers than products with fewer features. Lexus has such high quality to their cars that it is understandable that their prices are higher than normal‚ economy cars. I thought this article to be
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