Introduction to Social Media What is social media? To many‚ social media is a tool to communicate with friends‚ or even friends of friends in a neutral environment talking about any topic‚ events or news freely (Lipscomb 2010). Social media today‚ not only serve as a tool for individual to communicate‚ it also became a platform for companies or individuals to capitalize on it to drive monetary income from it. Social media are platforms that can enable free communication and sharing of information
Premium Knowledge management Social media Social network service
Social networking sites such as Facebook‚ Twitter‚ MySpace have become hugely popular over the last decade. In fact the popularity has quadrupled from 2005 to 2009. Social networking sites have generally expanded the number and diversity of people a person can interact with. Interpersonal relationships are no longer restricted to people in the neighborhood‚ church‚ mosque‚ school or workplace. Instead the pool of people someone has the opportunity to meet is almost endless. With any emerging technology
Premium Social network service Facebook Social network aggregation
Social Media Design For Dummies By Janine Warner‚ David LaFontaine Great social media design means knowing how to create a professional‚ effective‚ and cohesive profile that will better communicate your brand’s story to future partners‚ employers‚ and customers. Social media is an important way to build personal and professional networks‚ search for jobs‚ find old friends‚ and more. Discover the essentials tools you’ll need to help manage or share your social media‚ research trends‚ and keep up
Free Social media Twitter
Implications for Marketers Marketing strategies (Marketing mix elements – price‚ product‚ distribution‚ and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic‚ lifestyles‚ and trends in order to develop marketing programs that appeals to them‚ so that they are able to be more adaptive to the marketing programs to the brand to achieve brand awareness. Marketers should always
Premium Marketing
Riley English1301 11 April 2014 Social Media We live in the time where communication is possible without having to exert so much effort. We live in the time where SOCIAL NETWORKING is the main medium of communication. Nowadays‚ we only need to have computers including cell phones and smart phones and proper internet connection to be able to communicate with someone from another country. Also‚ several people who have their own business take advantage of social networking; they use this to reach
Free Social network service Social network aggregation Facebook
“Advertising’s Influence On Media Content”. jeankilbourne.com. Mason‚ Ohio: Cengage Learning‚ 2011. 289-295.Print Most of the information that we get from media are created in the interest of the sponsors. We are not able to get complete or correct data because it has become much easier to buy and tamper news if it reveals bitter part of reality . Kilbourne points out that “[u]p to 85 percent of the media is bought and paid for by
Premium Advertising
Social Media Marketing Because of the rise in social media sites‚ Marketers have decided to change the place where they reach people. The marketing mix is comprised of four p’s: product‚ promotion‚ price‚ and place. After observing the new trends of the world today‚ it is obvious that more and more people today are online. People are not only online‚ but also on smart phones‚ tablets‚ and any other objects that they can update their status on. Therefore‚ marketers today have to shift their focus
Premium Marketing
Babe Ruth was known as the “Sultan of Swat” in baseball‚ Wayne Gretzky was known as the “Great One” in hockey‚ and then‚ there is Proctor & Gamble‚ “The Innovators” of marketing. “Proctor and Gamble (P&G) is one of the most skillful marketers of consumer packaged goods. It employs 138‚000 people in more than 180 countries: is a global leader in the majority of the 22 different product categories in which it competes; has 23 billion dollar goal brands; and has total worldwide sales of
Premium Marketing
Case Study: Media Content or Media Form? Media effects refer to "the social‚ cultural‚ and psychological impact of communicating via the mass media (Eveland‚ W. 2003). The public and government officials think from the perspective of media effects when expressing concern over media violence‚ pornography‚ and advertising. Media effects can be identified using five central characteristics 1) a focus on the audience 2) some expectation of influence 3) a belief that the influence is due to either
Premium Mass media Internet Communication
Social media and social networking have a large impact on the world. Some view it as a way to connect with family and friends. Others may think that it is a way for predators to victimize children and media as another way for kids to get bullied. The way people‚ especially adolescents‚ communicate and interact has changed during the past several years because of a more frequent use of Social Networking Sites (Pantic). Social media and social networking can adversely affect adolescent mental health
Premium