Business Strategy – BAD 4013 – SUMMER 1999 Case Study Southwest Airlines I. Strategic Profile and Case Analysis Purpose The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. Twenty-seven years ago‚ Rolling King‚ owner of floundering commuter airline‚ and Herb Kelleher‚ King’s lawyer‚ got together and decided to start a different kind of airline that would provide a short-haul
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Southwest Airlines Business Operations Southwest Airlines continues growth during challenging times with no its low price‚ no frills and good customer satisfaction‚ setting themselves apart from the competition. Organizational change is part of the culture that successfully allows Southwest Airlines to set itself apart. The airline industry is subject to external forces such as fuel prices‚ labor costs‚ passenger economic status‚ and public perception. Southwest Airlines has developed a successful
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will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies‚ costs‚ and competition and putting it in context with the industry as a whole. History‚ Development‚ and Growth Southwest‚ founded by Rollin King and Herb Kelleher‚ began as a small Texan airline almost 35 years
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The end of World War 2 left Southeast Asia in an interesting albeit complex period. The once mighty European colonial empires started to crumble‚ having exhausted their fiscal resources and capacities in fighting the war. With decolonization‚ some countries like Indonesia declared independence‚ while other countries were left in a state of anomie‚ with the already existent internal turmoil such as segregated and suppressed ethnic groups and unstable democracy . The region undeniably saw the rise
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AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently
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Three general patterns of settlements can be commonly identified throughout the regions of Southeast Asia‚ depending on how well each country or area in the country are developed. The patterns of settlements show how buildings are arranged in the settlements. The three types of settlement patterns are: 1. Clustered Clustered settlements are formulated by buildings being grouped together in a compact area due to rural conditions that resources such as water and electricity can be shared Some countries
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JR Background Southwest: of June 18‚ 1971: Headquartered at Love Field in Dallas‚ it began flying with three Boeing 737 serving following Texas cities: Dallas‚ Houston‚ and San Antonio 2002: Recognized by Fortune magazine as the most admired Airline Company and listed in “100 Best Corporate Citizen” by Business Ethics 2004: Total operating revenue of $6.5 billion and 31‚000 employees. Evaluation Problem: 1. What is Southwest’s Strategy? 2. What is the basis on which Southwest build its competitive
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further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market isbecoming larger
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Tourism in south Asia: This world contains a facet of nations‚ peoples‚ scenario etc. critically visualizing everyone in this world is racing infinitesimally with the needs and challenges emerging in their general life in response to their daily work. So as a means to get relief and refreshment from the daily work ‚ most of the people visit abroad for recreational ‚ business‚ educational purposes etc. And this is known as tourism. From the definition point of view; theobald in 1994 suggested
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Asia facing worsening water crisis: ADB MANILA: Asian countries‚ including India‚ are facing a worsening water crisis that threatens to curtail food production while taking an increasingly heavy toll on the region’s economies‚ the Asian Development Bank said. Governments‚ industries and people around the region urgently need to stop wasting so much of the precious resource if they are to limit the shortage‚ ADB infrastructure advisor Arjun Thapan said. "It needs to shrink and Asia needs to become
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