STARBUCKS CORPORATION Group members Abhimanyu Daga 02 Anusha Thakur 09 Bhumi Shah 16 Keshav Modi 23 Movit Ramwani 29 Niharika Sharma 35 Company background •The largest coffeehouse company in the world •16‚635 stores in 49 countries‚ including 11‚068 in the United States‚ nearly 1‚000 in Canada and more than 800 in Japan. •Sells various products from coffee to icecream •Markets products from mugs and tumblers to music and films •Expansion spree in the 1900’s and the first half of 2000’s •Overseas
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Présentation de l’entreprise Starbucks Fondée en 1971‚ Starbucks Coffee Company est la plus grande chaîne multinationale de cafés‚ Starbucks était alors spécialisé dans le commerce de café en grains. En 1987‚ Starbucks est devenue Starbucks Corporation après son acquisition par Howard Schultz‚ l’entreprise a alors ouvert et racheté des boutiques à travers le monde entier. Les boutiques Starbucks vendent en plus de leur propre marque du café‚ du thé‚ des pâtisseries mais également des machines à
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International Marketing Strategy of STARBUCKS Corporation “We’re not in the coffee business serving people…We’re in the people business serving coffee.” Introduction • Is an international coffee and coffeehouse chain based in Seattle‚ Washington. • Is the largest coffeehouse company in the world‚ with 17‚009 stores in 55 countries‚ including over 11‚000 in the United States‚ over 1‚000 in Canada‚ over 700 in the United Kingdom‚ and over 150 in Turkey. • Sells brewed coffee‚ espressos
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Staffing Staffing is the selection and training of individuals for specific job functions‚ and charging them with the associated responsibilities (Business Dictionary‚ n.d.). Effective staffing involves understanding company needs‚ such as when it’s most important to save money and when it’s most important to do the best job possible. It also involves understanding the skills and needs of staff members‚ as well as their passions and idiosyncrasies in order to find the best possible fit (Gartenstein
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Short Answer 1. | 101. Job performance is a multidimensional construct that is composed of three behaviours: task‚ contextual‚ and counterproductive. Define these three behaviours. Give an example of how each of these three job-related behaviours is linked to factors that should be considered during recruitment and selection. * ANS: Task performance: Duties related to the direct production and contribution towards goods and services. These duties are part of the worker’s formal
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Configuration Approach to the Strategic Management of Small and Medium-Sized Enterprises Josef Mugler Department of Small Business Management and Entrepreneurship‚ Vienna University of Economics and Business Administration‚ Augasse 2-6‚ A-1090 Vienna‚ Austria Abstract: The configuration approach to the strategic management of small and mediumsized enterprises (SMEs) is presented as an alternative to the traditional approach of industrial economics. The configuration approach combines
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to work on weekends‚ the oral statement could be legally binding. True False 8. If a co-worker promises a prospective employee overtime hours while visiting the prospective employee in his/her home‚ this promised "term" of the employment would likely be legally enforceable. True False 9. A disclaimer on an employment application blank stating that the employee can be terminated "with or without cause" and "with or without notice" is legally enforceable. True False 10. It
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Starbucks started in 1971 and by creating a cozy third place to customers beyond home and work and offering a slightly higher price yet fine quality coffee‚ within 25 years‚ it had opened just over 1000 stores. In order to maintain its leadership position‚ Starbucks had continued pursuing growth opportunities by selling Starbucks products through mass distribution channels and expanding its retail footprint. Along with the rapid expansion and success‚ Starbucks has encountered financial downturn
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Who are the target markets for starbucks? How do they differ from those of other coffee shops? Starbucks primarily targets coffee drinkers. These segments comprise of adults‚ young adults and Kids and Teens. Starbucks offers its customers a total brand experience which stretches beyond the consumption of the bevergae. The experience includes excellent customer service‚ gold card loyalty program‚ specialty coffee drinks‚ unique drink names‚ its dedication towards social responsibility‚ elegant looking
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environment of the organization. Decisions: Address two basic questions: What industries should we compete in? How should we compete in those industries? These questions often involve an organization´s domestic and international operations Actions that must be taken. Firms bust take the necessary actions to implement their strategies. Second‚ why do some firms outperform others How should we compete in order to create competitive advantage in the market place? Managers need to determine the firm
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