Swot Analysis of Trap-Ease Executive Summary: Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all‚ the President of the company happens to be the only sales person as well for the product. Secondly‚ there seems to be a wrong selection
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One April morning‚ Martha House‚ president of Trap-Ease‚ entered her office in Moncton‚ New Brunswick. She paused for a moment to contemplate the Ralph Waldo Emerson quotation that she had framed and hung near her desk: “If a man [can] make a better mousetrap than his neighbor … the world will make a beaten path to his door.” Perhaps‚ she mused‚ Emerson knew something that she didn’t. She had the better mousetrap—Trap-Ease—but the world didn’t seem all that excited about it. Martha had just
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Trap-Ease the Big Cheese of Mousetraps By Ahmad Nader Fasseeh to Prof. Ashraf Talaat For Marketing Class MIBA ESLSCA school of Business Alexandria Egypt Martha and the Trap-Ease investors believe they face a once in a lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? First of all there are four primary areas for assessment that should be considered. 1. People Behind
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TRAP-EASE AMERICA CASE QUESTIONS (Read Chapter 2) 10 POINTS 1. Has Martha identified the best target market for Trap Ease? What other market segments might the firm target? (2 points) Martha targeted women for her product and she feels that this is the best group to target because they don’t like mess or the danger of the traditional mousetraps. At first this may seem like a good marketing segment however‚ Martha could improve it. Women are too broad of a group so she should segment women into
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Trap-Ease America Questions1)Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate thisopportunity? By saying they face a once-in-a-lifetime opportunity I assume that they are talkingabout the potential for profit and growth. However‚ from this case it doesn’t seem thatMartha‚ the president of Trap-Ease had done enough research into her market torealistically assess whether the demand for her product would be there
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1. Answer the questions for the case “integrating McDonald ’s Business‚ Human Resource‚ and Staffing Strategies" page 49‚ Chapter 2. [ 15 Marks] Questions 1: How would you describe McDonald ’s business strategy? What are the foundations of its competitive advantage? Answer: McDonald’s business strategy is a specialization strategy. The organization is built on a foundation that gives it a competitive advantage and a business strategy that is consistent‚ flexible‚ and specialized. McDonald’s niche
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Has Martha identified the best target market for Trap-Ease? In other to ascertain whether Martha has identified the best target market for Trap-Ease we will look at what is a market and what does target markets involves. A market is the set of actual and possible buyers of a product or services and marketing involves the process by which individuals and groups obtain what they need and want through creating and exchanging products and values with each other. Before targeting a market
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1. I feel Martha and the Trap-Ease America investors need to do some strategic planning- the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. This would set the stage for the rest of the planning. I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. Martha needs to think about her marketing concept‚ which is a philosophy
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The short story‚ "What of This Goldfish‚ Would You Wish?" speaks to our normal advantages as people from numerous points of view. This short story begins off as European columnist‚ Yonatan‚ thinks about an ideal thought for another narrative: to go way to entryway‚ asking individuals‚ "In the event that you found a talking goldfish that allowed you three wishes‚ what might you wish for?" Yonatan’s primary reason in making documentaries is to ponder how people associate with each other
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Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes‚ that if the company doesn’t get their marketing/sales strategy correct‚ within a specific time period‚ all their hope for the product to be outstanding‚ diminishes‚ because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia‚ in which they focused on the (actual) product rather
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