1. 7-Eleven Taiwan has captured the right balance between standardization and localization. Standardization can be seen in the following aspects: * Consistency in color separation of its signage and presentation of the corporate logo. This makes sure a consistent image of 7-eleven can be established worldwide * Arrangement of the store interiors. 7-eleven uses uniform floor plan for every US store‚ while in Taiwan‚ though the store’s layout can vary as the area available is smaller‚ it
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.............. 7 c) Demographics …...................................................................................................................... 7 4. Marketing Strategies …........................................................................................................................ a) Product ….................................................................................................................................. b) Price
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Levels of strategy • Corporate strategy (eg. Virgin‚ Nestle) Strategic Management Business‐level strategy Different ways of competing at the level of the individual Business Unit (SBU) How can competitive advantage be sustained? Hyper‐competition – Which industries/markets should we be in? – How is the corporate portfolio managed? • Business strategy (eg. Virgin Atlantic‚ Nestle babyfood) – Tactics used by an SBU to compete in the market • Generic strategies and how to sustain these
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CONVENIENCE STORE CHAIN ATTEMPTS TO BE RESPONSIVE AND PROVIDE CUSTOMERS WHAT THEY NEED‚ WHEN THEY NEED IT‚ WHERE THEY NEED IT. WHAT ARE SOME DIFFERENT WAYS THAT A CONVENIENCE STORE SUPPLY CHAIN CAN BE RESPONSIVE? WHAT ARE SOME RISKS IN EACH CASE? As responsiveness increases‚ the convenience store chain is exposed to greater uncertainty. A convenience store chain can improve responsiveness to this uncertainty using one of the following strategies‚ especially for fresh and fast foods: Local Capacity. The convenience
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Perfect guy! How would you describe a perfect guy? One who has got all the best qualities? Well‚ for me a perfect guy is someone who has got a good personality along with looks. One who is caring‚ loving‚ sweet‚ friendly‚ open minded‚ devoted‚ honest‚ kind‚ understanding‚ respectful‚ romantic‚ possessive‚ protective‚ supportive‚ proud to have her‚ has got deep eyes and loves her to infinity. Makes her feel special‚ makes her realize her importance in his life‚ makes her laugh even when she doesn’t
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CASE STUDY: 7- Eleven: Strategies for Success NEW YORK -- Jim Keyes‚ president and CEO of 7-Eleven Inc.‚ spoke at Merrill Lynch’s Retailing Leaders: Household Products and Cosmetics Conference in New York on Wednesday‚ highlighting the company’s successful transformation of its business model. "We are transforming dramatically what was a good business into what we believe can be a great business with growth opportunities‚ now that we’ve fixed the business model to be able to continue improving our
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Chapter 5 Business Level Strategy Successful business model is the product of successful business level strategies. A successful business model can give a company competitive advantage over rivals. To craft a successful business model‚ strategic managers must determine three issues stated below: 1. What to be satisfied-customer’s needs: Customer needs are the wants that can be satisfied by the means of attributes of the products. Customers choose a product based on: A. Product differentiation
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PLAN 1.1 Description of the Product 1.2 Comparison of the Product with Its Competitors 1.3 Location 1.4 Market Area 1.5 Main Customers 1.6 Total Demand 1.7 Market Share 1.8 Selling Price 1.9 Sales Forecast 1.10 Promotional Measures 1.11 Marketing Strategy 1.12 Marketing Budget Section 2 PRODUCTION PLAN 2.1 Production Process 2.2 Fixed Capital 2.3 Life of Fixed Capital 2.4 Maintenance and Repairs 2.5 Sources of Equipment 2.6 Planned Capacity 2.7 Future Capacity 2.8 Terms and Conditions of Purchase
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BP6910 International Business Management Section 88 McDonald’s Corporation in Thailand Report to Dr. White By Jin Yi L . 5569010 Table of Contents Executive Summary…………………………………… 3 Corporate Background………………………………. 4 Situation Analysis PEST Analysis…….……………………………………….. 5 SWOT Analysis……………………………………………. 7 Five Forces model……………………………………….. 9 International Strategic plan. ……………………….. 11 Conclusion &Recommendations…………………... 13 References…………………………………………………
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Information System Management CISS 390 October 1‚ 2014 7-Eleven is global company and is the world’s largest convenience retail chain which purpose and mission to make lifecycle an easier process for their customers by being where they need them to be whenever they need them to be. Which consists of sales associates‚ franchisees and manager‚ fresh sandwich makers to doughnuts bakers‚ to daily delivery driver to department heads. All associated of 7-Eleven are to ensure that they meet their store customer’s
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