AB3601 Strategic management | Banyan Tree Resorts & Hotels | Critical Thinking Assignment | | Zhong Yicen | U1110421ASeminar Group 7Instructor: Professor Wan Chew Yoong | I‚ Zhong Yicen‚ declare that this assignment is my own work‚ unless otherwise referenced‚ as defined by the NTU policy on plagiarism. I have read the NTU Honour Code and Pledge. http://www.ntu.edu.sg/home/yclai/ Signed…………Zhong
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resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The analysis is summarized in the below table. Resources | Valuable? | Rare? | Inimitable? | Non-substitutable? | 1. Brand | Yes – BT has successfully tapped into its target market segment because of its strategic brand positioning and image. | Yes – The only resort targeting the luxury premium market then‚ its differentiating “Banyan Tree experience” leads consumers to choose BT
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“integrating McDonald ’s Business‚ Human Resource‚ and Staffing Strategies" page 49‚ Chapter 2. [ 15 Marks] Questions 1: How would you describe McDonald ’s business strategy? What are the foundations of its competitive advantage? Answer: McDonald’s business strategy is a specialization strategy. The organization is built on a foundation that gives it a competitive advantage and a business strategy that is consistent‚ flexible‚ and specialized. McDonald’s niche market is people. According to
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Character Name- King Pluto How would you describe this character? From the story I can assume that King Pluto is a wealthy man that is looking for someone to take care of whatever he needs are. So every time a young lady passes by the seaside he comes from underground to take the young lady to his home to meet his wants and needs. How would you describe this character? The character’s attitude is very determined. Why? Because King Pluto wants a maid to meet his needs. My story takes place in approximately
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the existing methods and new methods need to ensure that brand image and core value must not be diluted by too generic target market or vague market position. When expanding the brand into different countries and regions‚ the competition within a specific location and competition between different locations are impossible to neglect. 2. What value propositions does Banyan Tree offer as an experiential brand? By leveraging the natural surroundings unique to each location and adding consistency in
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a strategic‚ perspective. How much risk an organization assumes—either knowingly or unwittingly— plays a large part in whether that uncertain future outcome actually improves or worsens the organization’s position. It is therefore crucial for an organization to define and determine its Risk tolerance levels since it will help the organization make major decisions based on what has determined to be acceptable risk. So in order to determine risk tolerance for Banyan Tree‚ the organization needs to
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an aura of excellence—and a set of obligations. To maximize the value of global reach‚ companies must manage both. How Global Brands Compete by Douglas B. Holt‚ John A. Quelch‚ and Earl L. Taylor Reprint R0409D When a brand is marketed around the world‚ that fact alone gives it an aura of excellence—and a set of obligations. To maximize the value of global reach‚ companies must manage both. How Global Brands Compete COPYRIGHT © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION
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Welcome to join Banyan Tree’s world‚ our presentation is going to bring out the success and potential issue of Banyan Tree Holdings Banyan Tree is a leading manager and developer of resorts‚ hotels and spas throughout the Asia Pacific. The first Banyan Tree’s hotel and resort was set up in Phuket in 1994; Up till now‚ Banyan Tree is associated with more than 25 resorts and hotels‚ over 60 spas and 80 galleries‚ as well as 3 golf courses. How did they do that so quickly? Mr. Ho Kwon Ping‚ chairman
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“Globalization of markets” (Levitt 1983) is an expression which related first to demand: taste‚ preferences and price-mindedness are becoming increasingly universal. Second‚ it relates to the supply side; products and services tend to become more standardized and competition within industries reaches a world-wide scale. Third‚ it relates to the way firms‚ mainly multinational companies‚ try to design their marketing policies and control systems appropriately so as to remain winners in the global competition
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Banyan Tree hotels and resorts is still a small and new hotel group organization‚ they have a lot of ideas; being a worldwide business in their market. As they develop‚ they want to stay true to their core standards and beliefs so that they not change in the future ‚ trying to develop their selections and capability to bring the Banyan Tree Experience to their customers ; having a values which have shown their hard work since their first hotel in Thailand . To achieve more‚ they need to stay in
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