Singapore‚ Gillette might want to expand the shaving and personal care products in Singapore. And also in Singapore there is no competition from domestic companies as the entire GDP of Singapore is based on imports from other countries. 1. Singaporeans are very competitive in nature. Singaporeans have a mindset of “Kia-su” which means afraid of losing out to others. Due to which Singaporeans work very hard for fulfilling their materialistic desires. Due to which business companies like Gillette can expect
Premium Singapore Investment Primary education
Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than
Premium Brand management Brand Marketing
Carlie HackmannMythological Companies Gillette Venus How you ever noticed how many Mythological places or figures are used in the names or logos of companies today? Although many people don’t believe in the Greek and Roman gods‚ they are very famous‚ or sometimes infamous‚ because of their fascinating stories. Many business owners use mythological figures to help portray their company’s product or service. Gillette Venus‚ for example‚ bases their name off of the Roman goddess Venus‚ also known
Premium Greek mythology Aphrodite Zeus
subsidiary management teams can be problematic‚ for example‚ how to align HR policies and practices with the rest of the organization (i.e. global integration) and how to adapt HRM practices to the local environment in which the subsidiary is operating (i.e. local adaptation). Furthermore‚ scholars point out that national origin of the MNC is a major influence on the trade-off between global integration and local adaptation. Now‚ Gillette Group has a plan to set a subsidiary in Shenyang of China
Premium Human resource management
Case study discussion – Gillette loses face This is a deceptively simple-looking case. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn‚ the author of the article. In fact‚ things are by no means so clear-cut‚ students need to do some careful analysis‚ particularly in the area of Gillette’s corporate-level strategy‚ before this becomes plain. They have to be prepared to think hard about the success factors in the different businesses
Premium Strategic management Procter & Gamble
Gillette Case Analysis Key Marketing Issue/Challenge The key marketing challenge for Gillette is the company’s ever expanding product line. In the past few years‚ the Gillette brand has grown considerably. The company has released many new high-performance grooming products for men. The challenge in introducing a large number of new products in a short period of time is being able to properly market each one. It is difficult to release and market one new product‚ but if many
Premium Marketing
P&G-Gillette Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products‚ a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries‚ merging with P&G provided it access to P&G’s technology and marketing skills
Premium Balance sheet Asset Procter & Gamble
Clean Edge Razor-Case Analysis Executive summary Paramount is planning to launch a non disposable razor ‘Clean Edge’. This company is a market leader in the non disposable razor market. Currently it is offering Paramount pro and Paramount Avail. The product based categorisation in hair removal market is non disposable razor‚ disposable razor‚ cartridges‚ shaving cream and depilatories. The non disposable razor and refill cartridge market is divided into three segments based on price and quality
Premium Shaving Marketing Brand
William of Occam’s Razor is the concept that when two competing ideas seem to explain the facts‚ the simpler is likely to be the true idea. Basically he feels that when something becomes overly involved‚ don’t make yourself crazy by making a situation more complicated. Simplify your life and you will be happy. A simpler idea is not necessarily true. It is just preferred until more facts or data can clarify the situation. Also‚ the more bizarre and complicated an idea is‚ the less likely it is
Premium Scientific method Logic Philosophy of science
encourage high productivity performance. Why should it be done? First‚ there will be less incentive for employee to increase production output when the pay differential between piece-rate and hourly paid work is not enough. That’s why most of guys would not "bust ass" unless they could make at least $16 an hour on a job Second‚ method department of Walt will retime and reduce the piece rate if a experienced worker are able to earn more bonus for certain job. The policy actually punish the high productivity
Premium Employment Minimum wage