A marketing manager has to manage the marketing resources of a product or business‚ in my case I’m a general manager and I’m responsible of the entire brand. I will present you key responsibilities of a marketing manager that include: - Management of the marketing mix : 4P - Developing the marketing strategy: Target Market‚ Collaborators‚ Competitors Marketing Mix Product Hewlett Packard provides infrastructure technology‚ business process outsourcing‚ technology support and maintenance
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Contents 1.0 Company background 2 1.1 Introduction 2 2.0 Strategy identification 3 2.1 HP Marketing mix 3 2.1.1Product 3 2.1.2 Place 4 2.1.3 Price 4 2.1.4 Promotion 4 2.2 E-Customer Relationship Management 5 2.3 Virtual Communities 5 3.0 Environmental Analysis 6 4.0 Segmentation and targeting‚ differentiation and positioning 7 4.1 Market segmentation 7 4.1.1 Demographic 8 4.1.2 Psychographic segmentation 9 4.1.3 Geographic segmentation 9 4.1.4 Positioning for the future 9 4.1.5
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Case Analysis Hewlett-Packard-Compaq :The Merger decision Group no 3 Ninad Nigam Vivek Sharma 16 31 Abstract Of case The spirit of Case is primarily based on the issues related with potential acquisition of Compaq by HP. Case tells about circumstances of computer hardware industry at 2001‚market was highly competitive‚ frequent and fast product introduction in market ‚continuous improvements in product/price characteristics market needs quick customization in products and service
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Hewlett-Packard‚ Inc (HP) and Mike Thomas of Cisco Systems‚ Inc (Cisco) were both leaders of strategic alliance management teams that were formed in early 1997. Both teams were created to help facilitate the strategic alliance that was formed between HP and Cisco. As with all alliances‚ a wide variety of issues and challenges emerged that had be to be resolved and it was the purpose of the alliance teams to solve such issues. Beginning in February 2002‚ a formal contract to expand the HP and Cisco alliance
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Introduction Disney is a famous international company around the world. Not only for the production of cartoon and Disneyland‚ but also the effort that it have made in sustainable development. Disney has made high efficiency collaboration with Nature Conservancy-a famous environmental protection organization. They have worked closely with each other for decades to create the Disney Wilderness Preserve (DWP) in central Florida (“Working with Companies”‚ n.d.). Their collaboration was a success (“Florida
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| |2009 - 2010 | Hewlett-Packard in Singapore Background (Case Summary) In the late 1960s‚ Hewlett-Packard was looking around Asia for low-cost location to produce electronic components that were to be manufactured using labor intensive processes. The company looked at several Asian locations and eventually
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Case: Hewlett-Packard-Supplying the Deskjet Printer in Europe The DeskJet printer was introduced in 1988 and has become one of Hewlett-Packard’s (HP’s) most successful products. Sales have grown steadily‚ reaching a level of over 600‚000 units in 1990. Unfortunately‚ inventory growth has tracked sales growth closely. HP’s distribution centers are filled with pallets of the DeskJet printer. Worse yet‚ the organization in Europe claims that inventory levels there need to be raised even further
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New HP Hardware‚ Software‚ Services‚ and Printing n late 1995‚ John Peter‚ a marketing manager of Hewlett-Packard Asia Pacific Limited‚ was evaluating the division’s strategic options for doing business in Vietnam. The United States had lifted its embargo on Vietnam in February 1994‚ and the country had normalized relationships with many other countries‚ including China. The current economic development in Vietnam is rather slow and limited‚ and the infrastructures and the political-legal systems
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BA 569: Advanced Strategic Management Case Write-ups—Hewlett-Packard: The Flight of the KittyHawk(A) Two years after launching the Kittyhawk in mid-1992‚ Rick Seymour‚ the Kittyhawk project leader‚ was facing a dilemma to continue the project with the three possible options or to recommend to abandon this project. Due to the comparatively small market share in disk-drive market‚ Bruce Spenner‚ the general manager of the Disk Memory Division‚ decided to enlarge Hewlett-Packard’s market share by
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obliged to staff members of Hewlett-Packard‚ for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment. ORGANIZATION PROFILE Hewlett-Packard (HP) could be the world’s largest technology company‚ having a multitude of products‚ services and technology solutions on an ever-expanding global community. Hewlett-Packard services individual consumers‚ small companies‚ and multi-national companies.
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