HP Slogan: “Everybody On” — the new HP slogan. “Seamless‚ secure‚ context-aware experiences for a connected world.” "What you care about‚ we care about" Segment Home (19) HP ENVY 4-1000 Notebook PC series HP ENVY Ultrabook 4-1000 HP Spectre XT Ultrabook 13-2000 Ad: http://www.youtube.com/watch?v=C50hcfYCo58&feature=related HP ENVY 6-1000 Notebook PC series HP Pavilion dv4-5100 Entertainment Notebook PC series HP ENVY Sleekbook 4-1000 HP ENVY 15-3200 Notebook PC series HP Pavilion
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Hewlett started Hewlett-Packard (HP) in 1939 inside a small one car garage behind Packard’s house. The two finished their studies as electrical engineers at Stanford University in 1934 and became close friends. They decided to start their own business "and make a run for it”‚ formalizing their partnership January 1‚ 1939. (The HP Way). They decide the company’s name with a coin toss that one car garage became the office of Hewlett-Packard. At the time it was started HP had $538 in working capital and
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HP Case 1) HP’s board had a history of turmoil and turnover. It began in 2002 when Carly Fiorina-CEO since 1999-initiated a merger with Compaq. Most of the board supported the move. However‚ Walter Hewlett-a son of company founder Bill Hewlett and a longtime director-opposed it saying the merger would destroy the egalitarian culture that was a core element of his father’s legacy. In a close vote‚ stockholders ultimately approved the merger and Hewlett subsequently left the board. Thomas Perkins
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HP Hewlett-Packard is the world’s largest manufacturer of personal computers in the world in terms of unit volume and annual revenue. Its Personal Systems Group (PSG) has a 17.9% market share though the Personal Systems Group forms 34% of HP’s total revenue. Segmentation Hewlett-Packard follows the differentiated manner of marketing since HP targets different markets depending on their income budget or the customer needs. With the acquisition of Compaq‚ they have added more budget computers into
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HP 1.What was the problem or problems facing HP’s board of directors? The main problem was how the board of directors dealt with finding the source the leaking of information. The board chairman lead a private investigations using pretexting methods to investigate other board members to find the source of the leaking. Pretexting in the form of calling phone companies‚ pretending to be someone else and requesting private information on their account. This method of investigation was highly intrusive
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December‚ 2011 “TRANSFORMATION PROCESS OF HP” Submission on ?? Jan‚ 2012 Submitted To: DR. Ahmed Farouk Prepared By: Omar Shams‚ Ehab shafei‚ Walid Sobhy‚(our fifth member) ‚ Yasser Saleh ____________________________________________________________________________________ ABSTRACT This report will present transformation process of hp corp. By discussing the following topics: Organization background‚ organization culture specifically “hp way”‚ One of the leaders who leaded the company
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MARKETING CHANNELS EXECTIVE SUMMARY This case study deals with Hewlett-Packard (HP)‚ a famous manufacturer of computers and peripherals. In the early 1990s‚ HP faced a socalled “Inventory/Service-Crisis” concerning one of their high volume products‚ the DeskJet printer. Despite growing inventory levels at the distribution centers in Europe and Asia-Pacific‚ customer service levels were unsatisfactory. Affected by growing competition this problem had to be handled quickly. EXECTIVE SUMMARY
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Background The attempt to launch the biggest disruptive technological change in the hard drive industry in 1992‚ was aimed to be reached according to Hewlard Packard (HP) by launching Kittyhawk- smallest hard disk ever. They realized that they had the strength of having the flexibility of entrepreneurs but financial support of a large high-tech company. The aim was to create a product that is not the same as competitors but instead revolutionary strategic insight was made by the commercial failure
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HP acquired Autonomy by offering 64% premium over its market value of 7.1 Billion which is almost equal to 1.7 times the change in market capitalization value of HP at the announcement. The announcement was not taken very positively by HP shareholders and the decline in stock price resulted in a 4.2 Billion decrease in market value of HP.On the other hand‚ stock price of Autonomy went up by 72%.The whole deal meant that HP had to suffer a loss of almost 8.2 Billion on acquiring Autonomy. When a
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UPS and HP: Value Creation through Supply Chain Partnerships Executive Summary United Parcel Service (UPS) and Hewlett Packard (HP)‚ both global leaders in their industries‚ strategically aligned themselves to capitalize on their ability to competitively provide superior services to their customers. UPS‚ a global distribution company and HP an information technology firm signed a contract solidifying a three year partnership in the early
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