HP: Overhauling a Vast Corporate Sales Force Background of the Case HP being one of the world’s most famous companies had faced problems in their corporate sales. This resulted to flattened revenues and profits as well as the dropped of their stock price. Fortunately they have Mark Hurd‚ their newest CEO‚ was trying find out the real problem and seek for possible solutions. He found out complains from customer regarding on HP’s confusing management. Their frustrating structure had a multiple
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SALES FORCE In today’s global marketplace‚ managers face many challenges related to fulfilling the customer’s ever-changing needs and expectations. The concept of customer service has recently become more complex as a result of globalization of goods and services. Customers are now well-informed decision makers as a result of the abundance of information that is available online and in the media. In addition‚ today’s consumer is most concerned with how a salesperson can solve basic problems and
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Designing and Managing the Sales Team Follett Carter E-mail: fcarter@umich.edu Phone: (415)336-8622 M (734)222-0089 H (239)395-3244 H Class hours: Tuesdays‚ 7:00-10:00pm‚ Ann Arbor Office Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding of the role of the sales force in the achievement of a
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www.hbr.org The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E. Lorimer Reprint R0607F The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E
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researchandmarkets.com/reports/869/ Sales Force Structures and Strategies 2001: A Case Study Analysis of Effective Sales Force Management Description: As sales forces expand to maintain share of voice in an increasingly competitive market and physicians limit the time spent with sales representatives‚ ROI on detailing is in decline. Therefore‚ maximizing field force productivity is vital to the future success of all pharmaceutical companies. Sales Force Structures and Strategies 2001 is an in-depth
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Team #5 MGMT449 02/18/2012 Hewlett-Packard’s Five Competitive Forces "To provide products‚ services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty. HP’s Mission Statement” Hewlett-Packard or HP as commonly known is a leading global provider of products‚ technologies‚ software‚ solutions‚ and services to individual consumers‚ small-and-medium-sized business and large enterprises‚ including customers in the government‚ health
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Sales Force Selection The sales force is solely responsible for building the bottom line of an organization. It is the only department that brings in revenues & hence must be given due importance in the organizational structure. Selection of the sales force must be a careful process that ensures that top quality salesmen‚ who will exhibit motivation‚ a strong orientation towards results & loyalty to the company. Selection is the process of discovering the qualifications & characteristics
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INTRODUCTION Sales force management systems are information systems used in CRM marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system‚ in which case they are often called customer relationship management (CRM) systems. Sales force management systems are essentially the same thing as sales force automation system (SFA). A SFA‚ typically a part of a company’s customer relationship management system
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2. If Brenda Crohn’s guesstimates and estimates are wrong‚ how might that change your decision? At what number of applicants os there an economic breakeven between the two types of ads? Brenda thinks we should use the current trade journal ads because the quality of the applicants generated off an internet job site may not be as good as those from our current trade journal ads. Besides that‚ Brenda said they should get to consider the cost as well as the number of qualified applicants. She likes
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Sales Force Optimization: A Self Assessment Glen S. Petersen Copyright 2011‚ All Rights Reserved Page 1 Sales Force Optimization: A Self Assessment Table of Contents Chapter 1 Introduction................................................................................................................ 3 Chapter 2 Sales Force Optimization........................................................................................... 5 Chapter 3 Trends That Impact Sales Force Performance
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