Appendix 1 BACHELORS IN BUSINESS STUDIES Course Title: Corporate Communication Name: Aminath Shuzuna Student ID Number: S12425705 ID Number: A279057 Telephone: +960 7686680 Email address: shuxu.ibex@gmail.com Lectures’ Name: Gopi Learning Center: Villa College Trimester: May 2014 Contents Introduction 3 Vision 4 Mission 4 Discussion 4 Definition of corporate communication 4 Functions of corporate communication 5 Definitions of Identity‚ Image and Reputation
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Porter ’s Competitive Forces Used as Industry Standards Porter ’s Competitive Forces Used as Industry Standards In business today there are many factors‚ aside from products and services that contribute to industry dynamics and standards. It is generally understood that a SWOT analysis be conducted in order to identify a company’s: Strength‚ Weakness‚ Opportunity‚ and Treat. Through this analysis‚ a company will develop methods of doing business by which a company can
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Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL‚ DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly‚ I would like to thank my marketing teacher Mrs. Megha
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Jose Sharks The San Jose Sharks are a professional ice hockey team based in San Jose‚ California‚ United States. They are members of the Pacific Division of the Western Conference of the National Hockey League (NHL). They play their home games at the HP Pavilion at San Jose‚ known locally as the Shark Tank. The
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erred in assuming that distribution to rural parts of the country would succeed. They did not consider the other parts of the marketing mix in their distribution strategy; for example‚ having a product available in a market will only translate to sales if the
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Subject: Corporate Finance (3 credits) Reference book: 1. Essentials of managerial Finance: Harcourt College 2000 2. Fundamentals of financial management: Mc Graw Hill 2007 Chapter 01: An overview of Finance What is finance? Finance is concerned with decisions about money (cash flows) Finance decisions deal with how money is raised and used Everything else being equal: * More vale is preferred to less * The sooner cash is received the more value it has * Less risky
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Question 1 (a) The 3 main roles that a sales manager should perform are listed as below: 1. Manage customer relationships 2. Serve as customer consultants 3. Manage the hybrid sales force Sales managers should firstly‚ continuously achieve a conversation with his or her customer‚ provide customized service and recommendations to them in order to increase customer retention. Secondly‚ sales managers should build ongoing relationships and profitable partnerships with his or her customers
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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................................. 2 Creating sales organizational structures ....................................................................................................... 3 Gaining greater job ownership and commitment from salespeople ............................................................ 4 Shifting sales management style from commanding to Coaching................................................................ 4 Leveraging for sales success .....................................
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Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
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