MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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Banking Customer Insight Pricing Analytics 2011 Copyright © 2010 Accenture. All Rights Reserved. Document Overview Banking Customer Insight : Pricing Analytics Title Description Sponsors Developers Updated The document briefly describes the concept & methodology adopted in the field of Pricing Analytics Edwin VanderOuderaa (edwin.vanderouderaa@accenture.com) John T Mchugh (john.t.mchugh@accenture.com) Sanjay Ojha(s.ojha@accenture.com) Gaurav Goyal (gaurav.a.goyal@accenture
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Transfer Pricing in Developing Countries An Introduction Topics 1. Abstract 2. International tax law & its sources 3. Brief history of International Tax Law 4. Who gets the pie? 5. Arm ’s length principle : Cornerstone of International Tax Law 6. Transfer pricing methods 7. Problems with of source taxation of MNE ’s 8. Internet & e-commerce : Achilles heel of current International taxation regime? 9. Formulary Apportionment (FA) 10. Existing uses of Formulary Apportionment systems in the world
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The Fuqua School of Business Duke University International Strategy: WBA 434 Professors Heath‚ Huddart‚ & Slotta Transfer Pricing 1. Overview An essential feature of decentralized firms is responsibility centers (e.g.‚ cost-‚ profit-‚ revenue-‚ or investment-centers). The performance of these responsibility centers is evaluated on the basis of various accounting numbers‚ such as standard cost‚ divisional profit‚ or return on investment (as well as on the basis of other non-accounting measures‚ like
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QuickSpecs Overview HP Compaq 6730b Notebook PC HP recommends Windows Vista® Business 1. 2. 3. 4. 5. 6. 7. 8. 9. Optional VGA webcam Volume mute button with LED indicator Volume scroll zone with up/down LED indicators Serial port Optical drive/Upgrade Bay Media Card Reader (2) USB 2.0 ports Touchpad with scroll zone Optional HP Fingerprint Sensor 11. 12. 13. 14. 15. 16. 17. 18. 19. 10. Touchpad buttons Hard drive activity / HP 3D DriveGuard LED indicator Battery charging LED
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QuickSpecs Overview HP EliteBook 8460p Notebook PC HP EliteBook 8560p Notebook PC 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 16. WLAN antennas (3) WWAN antennas Webcam LED indicator (with optional webcam) Dual-microphone array Optional 720p HD webcam Ambient Light Sensor HP Night Light on/off button HP Night Light Wireless on/off button with LED indicator HP QuickWeb button with LED indicator Volume mute button with LED indicator Pointstick Optional HP Fingerprint Sensor Pointstick
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along with Dave Packard went ahead to find Hewlett Packard (HP) in the year 1939 A.D. The Corporate headquarter of HP is in Palo Alto‚ California‚ USA. With its increasing employees and extending business in more than 170 countries around the world it is now truly Global. The first product of the company is the audio oscillator. It was one of the electronic instruments utilized by the sound engineers. Amongst the first customer of HP was ’Walt Disney Studios’. They purchased 8 oscillators for developing
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knowledgeable sales people about the advantages and disadvantages of competing products. Todd Bradley essentially completed a SWOT analysis of HP and realized that HP was putting resources into market where dell had the competitive advantage. Mr. Bradley also noticed that there was an opportunity for HP in the Retail PC market. Some strategic assets that HP had for competing in the retail channel included previous experience and relationship with retailers and distributors. Mr. Bradley made personal
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rant about the cOntinued pro1ifcratiOn of models and Brent Cart妃 r‚manager for special pr丬 ectS in thc options‚The distributiOn Organization’ s pct peeVc was forccast accuracy.They didn’ t fec1that the dis~ Matcrials Dcp碰 ment 0f Hcwlett-Packard (HP) tributiOn organization shou1d havc to track and Company’ s VancouⅤ er DiⅤ ision‚cⅡ cked off anOther storc warchouscs of inventory‚just because thc ⅡⅡlc.It had been a Iong weck and it lookcd like it wOu1d be a long 、 veckcnd as we11‚ bascd on the
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