What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
Premium Marketing Dimension
Armed Forces Chairman of the Emirates Identity Authority “The Population Register and ID Card program is a vital extension of the progress & development being undertaken by the UAE led by the insightful vision of its leadership. In its new strategy for 2010 - 2013‚ the Emirates Identity Authority is making steady progress
Premium Strategic planning United Arab Emirates Strategic management
Strategy assignment “ Edinburgh Zoo ” The preparatory group work was undertaken by: Introduction to the assignment and to Edinburgh Zoo This document reflects on a group work in respect of the current and estimated future strategy of Edinburgh Zoo. The group looked at the organisation using the contextual framework of an animal-related day-out fun-opportunity for families and tourists in Scotland‚ in particular for the inhabitants of Glasgow and Edinburgh. Due to collaboration limitations
Premium SWOT analysis
Asahi Group Holdings Ltd‚ Japan. The Company is one of Malaysia’s leading beverage manufacturers and has a comprehensive network to distribute throughout Peninsular Malaysia‚ Sabah and Sarawak. PERMANIS SDN BHD Depth of the Product Lines | Width of the Product Mix | | Carbonated Soft Drink | Isotonic drink | Juice | Tea | Mineral Water | | Pepsi | 7up Revive Isotonic Original | Tropicana Twister Orange | Lipton Ice Lemon Tea | Bleu | | Pepsi Light | 7up Revive Isotonic Lime Burst
Premium Soft drink United States Tea
manufacturing efforts on tin-plated cans for holding beer‚ soft drinks‚ and aerosol products. This case looks at the metal container industry. Crown’s strategy and position within that Industry‚ and the nature of the problems facing the company during mid-1977. The Metal Container Industry in 1977 The Metal Container Industry included 100 firms and a vast number of product lines. This section describes the product segments in which Crown competed‚ examines the Industry’s competitive structure‚ and
Premium
Managing strategy requires the consideration of a wide range of factors‚ which change over time. Dell Computers aims to stretch its way of business In an interview with the Financial Times in November 2003‚ Kevin Rollins‚ the CEO of Dell Computers‚ explained how he was putting his job on the line by leading a major strategic change in the company. The US company famous for selling PCs is planning a big push into consumer electronics. If things go according to plan‚ Michael Dell could
Premium Dell Personal computer Sony
Tata Nano – The People’s Car 1) Why was this product a special one for market? With the concept of NANO‚ Ratan Tata Chairman of the TATA Group‚ had a vision of making “a common man’s car” which would be safe‚ affordable and made personal transportation available to anyone and everyone who could not afford to own a four-wheeler. It was meant to bring a new Dimension to the automobile industry with its low cost manufacturing. A new segment‚ Ultra Low Cost (ULC) was created‚ where Nano was
Premium Tata Nano Tata Motors Automobile industry in India
phases and activities to ensure well-rounded direction for the nonprofit. Planning is usually carried out by top-level management. The basic strategic planning process includes: 1. Identify your purpose (mission statement) - This is the statement(s) that describes why your organization exists‚ i.e.‚ its basic purpose. The statement should describe what client needs are intended to be met and with what services‚ the type of communities are sometimes mentioned. The top-level management should
Premium Strategic planning
Education is not a product: mark‚ diploma‚ job‚ money – in that order: it is a process‚ a never-ending one. Education in its general sense is a form of learning in which knowledge‚ skills‚ and habits of a group of people are transferred from one generation to the next through teaching‚ training‚ research. Generally‚ it occurs through any experience that has a formative effect on the thinks‚ feels‚ or acts. So‚ education is not a product forming at once. All life you should replenish your own experience
Premium Education Learning Higher education
he could find the cheapest possible products of the same quality‚ ultimately reducing costs. Another possibility is if he were to buy new equipment that lessens labor time. This would mean he could save costs and provide cheaper estimates for his clients. Under variable costing‚ Lambeth would have been able to take the order. This method includes only variable manufacturing costs (direct materials‚ direct labor‚ and variable manufacturing overhead) in unit product costs and incurs manufacturing overhead
Premium Variable cost