Yuri A. Batten Module 2 Case 2: HP Pretexting Scandal ETH501 TUI University Dr. Bonnie Adams Who is ever responsible for the wrong-doings of a corporation? Is it the person who actually commits the crime or the company that hired the person who committed the crime? In today’s world of finger pointing and blame shifting‚ anyone’s guess is as good as mine. Should Patricia Dunn‚ former chairwoman of Hewlett-Packard (HP)‚ have been forced to resign? In my mind the answer is yes‚ without
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MARKET SEGMENTATION Marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them. Market segmentation is the technique used to enable a business to better target it products at the right customers.
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1. INVENTORY/SERVICE CRISIS FOR HP DESKJECT PRINTERS There are a number of causes of the inventory/service crisis described in HP: • The first cause was the demand variability of printers. For example‚ the demand for model A in Europe had the monthly standard deviation of 32.4 while the monthly mean was 42.3. Combined with increasing pressure from resellers that forced HP to offer the resellers flexible distribution‚ fluctuations in demand resulted in the high levels of safety stocks and high
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what way is a universal power supply a postponement strategy? It allows HP to postpone (product standardization‚ postponement) the allocation of laser printers (or specification of printer engine) to specific regions by about two months. Thus‚ in these two months the decisions can be made based on the aggregate demand forecast (US & Europe) in all regions. Production team believes universal power supply can enable HP to better respond to regional demand (US & Europe) and reduce its inventory
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Hewlett-Packard | HP – Compaq merger | M&A‚ Finance and Investments‚ MSc. | 29th November‚ 2012 | | | | Authors: Marjan van Lieshout 348050 Bram Piederiet 322688 Jamie Romeo 319954 Patrice Temming 351185 Authors: Marjan van Lieshout 348050 Bram Piederiet 322688 Jamie Romeo 319954 Patrice Temming 351185 1. Executive summary In the spring of 2002‚ Hewlett-Packard Co (‘HP’ from here on) obtained all of the outstanding common shares of Compaq Computer Corp (‘CC’
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Segmentation and Target Market Paper Student’s Name: Institution: Segmentation and Target Market Paper This paper explores the segmentation‚ target market and product positioning of a company. The company of choice is BMW and its medium-size car BMW 3 series offered to a broad consumer market. When undertaking market segmentation‚ BMW does research on the geographic‚ demographic‚ behavioral‚ socioeconomic‚ as well as beneficial attributes of the society so as to help the company target
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value delivered related to buyer’s expectation. * Market Segmentation Market Segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Methods for segmenting consumer markets Geographic segmentation (where) Marketers may segment according to geographic criteria—nations
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A definition of market segmentation is groups of potential buyers that have two things in common‚ similar needs and a reaction to the marketing strategy. (Kerin‚ 188) There are four different segments to the market. They are geographic area‚ demographic focus‚ psychographic referring to lifestyle and behavioral which refers to where the person makes purchases‚ what they are looking for‚ how often they shop‚ and their reason for purchasing. (Kerin‚ 193) A definition of target market is one or more
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Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company‚ a marketer would firstly segment the market‚ then target a single segment or series of segments‚ and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who
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Product Differentiation and Market Segmentation as Alternative Marketing Strategies Author(s): Wendell R. Smith Source: Journal of Marketing‚ Vol. 21‚ No. 1 (Jul.‚ 1956)‚ pp. 3-8 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1247695 . Accessed: 24/04/2013 13:20 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service
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