Background of Kittyhawk This paper aims to analyze the Hewlett Packard- Kittyhawk by taking into account “Disruptive Technologies” and “Value Network” by Christensen. In 1992‚ Hewlett Packard (HP) decided to produce a 1.3-inch disk drive-the Kittyhawk Microdrive‚ in hope to establish itself as a leader in a disk drive market. This smallest drive in the world will represent a disruptive innovation and a breakthrough in technology. A special team was dedicated to developing Kittyhawk and high hopes
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Background The attempt to launch the biggest disruptive technological change in the hard drive industry in 1992‚ was aimed to be reached according to Hewlard Packard (HP) by launching Kittyhawk- smallest hard disk ever. They realized that they had the strength of having the flexibility of entrepreneurs but financial support of a large high-tech company. The aim was to create a product that is not the same as competitors but instead revolutionary strategic insight was made by the commercial failure
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Analysis of Hewlett-Packard: The Flight of the Kittyhawk. Maggie Xu February 8‚ 2012 1. Background: The Kittyhawk Project. Hewlett Packard (HP) decided to produce 1.3-inch disk drives to become the market leader in a new market and increase HP’s revenue. Although the market for 1.3-inch disk drives was still unclear and still developing‚ HP decided to organize a special team to develop this new product. This group was multi-talented‚ with the best engineers from every department in the
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Hewlett-Packard: The Flight of the Kittyhawk (A) The first hard drive‚ a magnetic information storage and retrieval device for computers and other electronic products‚ was developed by IBM engineers in 1956 in San Jose‚ California. This hard drive was the size of two side by side refrigerators and could store 5 MB of information. Incredible technological progress ensued‚ and by the early 1990’s‚ disk drives had decreased from their original bulky configuration to 2.5 square inches
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the 1.8 inch format to position themselves as market leaders for the smaller drive. Prior to this time‚ HP prided itself on its leadership position within this industry and its ability to innovate more quickly than its competitors. However‚ the Disk Memory Division (DMD) was lagging behind the company standard‚ comprising only 3.2% of total HP revenues in 1992. HP was trying to use the Kittyhawk project to propel the company into a higher profile position within the disk drive market. Potential
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Bao 11/3/2010 Case assignment 4: Hewlett-Packard: The Flight of the Kittyhawk. Question 1: what caused the failure of HP’s Kittyhawk project? Kittyhawk was the smallest hard disk drive in the world produced by Hewlett-Packard in the 1900s’. However‚ despite of the general manager’s (named Bruce Spenner) entrepreneurial spirit and risk taking‚ two years later‚ Kittyhawk sales failed. A few reasons caused the failure of HP’s Kittyhawk project. Firstly‚ in this market‚ it was not yet clear
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Write-ups—Hewlett-Packard: The Flight of the KittyHawk(A) Two years after launching the Kittyhawk in mid-1992‚ Rick Seymour‚ the Kittyhawk project leader‚ was facing a dilemma to continue the project with the three possible options or to recommend to abandon this project. Due to the comparatively small market share in disk-drive market‚ Bruce Spenner‚ the general manager of the Disk Memory Division‚ decided to enlarge Hewlett-Packard’s market share by launch an innovational product - Kittyhawk. However‚ plans
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Kittyhawk: Focus on Simplicity Smokin’ Aces Marnie Jepsen‚ Beth Madej‚ Brittney Irizarry‚ Brian Clement‚ and Tiffany Yamanouchi November 19‚ 2014 Adam Brikman Table of Contents Company Overview 3 Project Overview 4 Scope 5 Objectives 5 Specifications 5 Assumptions 6 Constraints 6 Schedule 7 WBS 7 Gantt Chart 7 PERT/CPM Analysis 8 Financial Analysis 8 Project Cost Estimates 8 Payback Analysis 8 ROI 9 NPV 9 Project Organization 10 Stakeholder Analysis 10 Risk Analysis 10 References 12
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Kittyhawk is 1.3-inch hard-drive disk that HP trying to put up to the new market. HP tries to target a new market and earning profitable revenue from it. Even though the idea of this project is clever but the project failed in the end. The start of the Kittyhawk actually goes well. It has the support from the senior management. HP set up a special group which focus on the project to distinction from the main products that HP already had and the group separate from the company which give them
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The case showed that HP valued technical innovation as a key to the business’ success. From the beginning‚ HP had employed a management by objective (MBO) process that motivated its people to focus on the potential paths of innovation and strategy to achieve its goals. Hence‚ when the idea for the Kittyhawk project came up‚ Spenner received the support of Hackborn ‚ and Rey Smelek ‚ the same people who promoted Spenner to General Manager of the Disk Memory Division (DMD) and supported Spenner’s
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