MARKETING CHANNELS EXECTIVE SUMMARY This case study deals with Hewlett-Packard (HP)‚ a famous manufacturer of computers and peripherals. In the early 1990s‚ HP faced a socalled “Inventory/Service-Crisis” concerning one of their high volume products‚ the DeskJet printer. Despite growing inventory levels at the distribution centers in Europe and Asia-Pacific‚ customer service levels were unsatisfactory. Affected by growing competition this problem had to be handled quickly. EXECTIVE SUMMARY
Premium Inkjet printer Hewlett-Packard
SGSCMF-003-2001 HP DeskJet Printer Supply Chain Global Supply Chain Management Forum GRADUATE SCHOOL OF BUSINESS STANFORD UNIVERSITY GSS3B MAY 2001 Hewlett-Packard Company DeskJet Printer Supply Chain (B)1 Brent Cartier‚ Manager of Special Projects in the Materials Department of the HewlettPackard (HP) Vancouver Division‚ was enjoying a hot cup of coffee after lunch on the long flight to Germany. The last few days had been exhausting. Meetings‚ conferences calls and non-stop phone calls
Premium Stanford University Hewlett-Packard Supply chain
HP-LOGISTICS AND SUPPLY CHAIN MANAGEMENT: HP is an American multinational computer hardware‚ software and services corporation headquartered in Palo Alto‚ California‚ United States. It provides products‚ technologies‚ software‚ solutions and services to consumers‚ small- and medium-sized businesses -SMBs and large enterprises‚ including customers in the government‚ health and education sectors.The company was founded in a one-car garage in Palo Alto by William (Bill) Redington Hewlett and Dave
Premium Supply chain management Management Logistics
UPS and HP: Value Creation through Supply Chain Partnerships Executive Summary United Parcel Service (UPS) and Hewlett Packard (HP)‚ both global leaders in their industries‚ strategically aligned themselves to capitalize on their ability to competitively provide superior services to their customers. UPS‚ a global distribution company and HP an information technology firm signed a contract solidifying a three year partnership in the early
Premium Supply chain management Management Strategic planning
would be negatively affected. ABC company could potentially lose the development‚ and Lewis could would lose his reputation with the company or maybe even his job. Another way Lewis could approach his dilemma would be the use the universal ethics theory. The universal ethics theory focuses on moral absolutism and the concepts of good and bad. The theory operates outside of cultural and religious norms and focuses on what is universally conceived as right and wrong. In this situation Lewis would
Premium Ethics
HP-UPS: The main cost difference in two scenarios should be the following: Cost Without UPS With UPS Inventory High Low Trans-shipment Low High Exchange rate impact Low High Interest Impact High Low Base material cost Low High Lost sales High Low Obsolescence High Low If the costs increase in transshipment‚ exchange rate and base material cost is more than that reduced through inventory reduction(combined should have less variation than separate individual)‚ interest
Premium Menstrual cycle Operations research Allocation
QUESTION (C) Critically evaluate the communication channels of HP. Which advantages and disadvantages can you point out? Effective communication is vital to an organization because through this people clarify their expectations and coordinate work which allows them to achieve organizational objectives more effectively.(Mc Shane/Von Glinow‚ Organizational Behavior‚ fifth edition‚ 2010‚ Mc Graw-Hill‚ page 270) As for the communication channels‚ there are two types: verbal and nonverbal .Verbal
Premium Communication Nonverbal communication Paralanguage
BA 569: Advanced Strategic Management Case Write-ups—Hewlett-Packard: The Flight of the KittyHawk(A) Two years after launching the Kittyhawk in mid-1992‚ Rick Seymour‚ the Kittyhawk project leader‚ was facing a dilemma to continue the project with the three possible options or to recommend to abandon this project. Due to the comparatively small market share in disk-drive market‚ Bruce Spenner‚ the general manager of the Disk Memory Division‚ decided to enlarge Hewlett-Packard’s market share by
Premium Strategic management Marketing Team
PROJECT REPORT UNINTERRUPTED POWER SUPPLY [pic] SUBMITTED TO: - SUBMITTED BY:- Mr. Harpreet Singh Soch Simranjeet Singh (2329) Avneet Kaur (2281) Kulwinder Kaur (7933)
Premium Uninterruptible power supply
2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939‚ HP employs nearly 88‚000 worldwide‚ supports 540 sales and administrative offices‚ and distributes to more than 120 countries. HP is a technology solutions provider to consumers‚ businesses and institutions globally. The company offers IT infrastructure‚ global services‚ business and home computing‚ imaging and printing. The case study reflects the appraisal of HP’s high performers
Premium Hewlett-Packard