Opportunities and challenges for the apparel industry in light of the rapidly growing online retail market Online retail is a game changer for the retail industry. The ease of shopping from the comfort of your home‚ free home delivery and the power to compare more options has attracted more and more consumers towards online retail. Let us focus on the Apparel e-tailing in particular. Apparel market in India is estimated at US$ 35 Bn in 2011 and is expected to grow to US$ 50 Bn by 2016‚ @ CAGR of
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Translating Strategy into HR Policies & Practices Case: The Hotel Paris Case The New Training Program The Hotel Paris’s competitive strategy is “To use superior guest service to differentiate the Hotel Paris properties‚ and to thereby increase the length of stay and return rate of guests‚ and thus boost revenues and profitability.” HR manager Lisa Cruz must now formulate functional policies and activities that support this competitive strategy by eliciting the required employee behaviors
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studies series T H E G L O B A L A P PA R E L VA L U E C H A I N : What Prospects for Upgrading by Developing Countries UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION economy environment employment sectoral studies series THE GLOBAL APPAREL VALUE CHAIN: What Prospects for Upgrading by Developing Countries Gary Gereffi Department of Sociology‚ Duke University Durham‚ USA and Olga Memedovic UNIDO‚ Strategic Research and Economics Branch UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION
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REI Sustainability Strategy and Innovation in the Outdoor Gear and Apparel Industry 1. What does "sustainability" mean at REI? When we think of sustainability‚ we tend to gravitate towards the environment and our preservation of it. Even though that is/was one of REI’s main priorities‚ sustainability at REI has a couple of meanings. First and foremost it can be summed up by REI’s definition of Stewardship: • Encourage the active conservation of nature. • Inspire the responsible use and enjoyment
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China’s apparel market‚ 2012 December 2012 Li & Fung Research Centre In this issue: I. Market overview p. 3 II. Competitive landscape p.10 p.17 p. 31 III. Latest developments IV. Snapshots of sub-sector performance 2 I. Market overview 3 Apparel sales grew by 24.2% yoy in 2011‚ reaching 795.5 billion yuan • According to the National Bureau of Statistics of China (NBS)‚ the total retail sales of clothing‚ shoes‚ hats and textiles* by enterprises above designated
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South Korea’s apparel industry to come out from the low tide‚ globalization vision‚ come up with a concrete and realistic strategic plan‚ more than ever a more urgent time. Into the 21st century‚ the globalization of the Korean apparel industry has not only requested to stay at the prospect level‚ but rather to the realities of real approximation of the industry demands. Even in this case may be‚ the industry has no significant changes occur‚ it is now an undeniable fact. Such circumstances‚ the
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INTEGRATED MARKETING COMMUNICATIONS PLAN: BUAYA APPAREL COMPANY I. Executive Summary This integrated marketing communications plan serves to analyze and study the brand image and positioning of the Buaya apparel company. It consists of important elements of all IMC plans such as Situation analysis‚ indentifying the Marketing objectives‚ proposed Strategy and implementation‚ the recommended IMC strategy as well as the Evaluation and Control process. These elements will
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Target Market American Apparel promotes a provocative‚ physical‚ natural‚ appealing look. They believe with this look they have achieved the attention of the younger generation. “Our provocative‚ real‚ unpretentious aesthetic has struck a chord with today’s young trendsetters‚ and has drawn us an intensely loyal following” meaning the company’s target market focuses on the younger generation‚ ageing from teenagers to young individuals (aged 18 – 25) as seen in their advertisements below. We believe
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fashion apparel industry explain key dominant features and industry driving forces. Outline Zara’s strategies for leveraging this. Industry overview: The global fashion apparel industry is one of the most important sectors of the economy in terms of investment‚ revenue‚ and trade and employment generation all over the world. Some of its major contributors are: Significant consolidation in retail Increasing use of electronic commerce in retail Wholesale trade The industry has been
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Brand Positioning American Apparel itself wants to be seen as a stylish‚ no-factory‚ domestically made brand‚ inferring from its headline “Fashionable Basics. Sweatshop Free. Made in USA.” The company also wants to be seen as a socially and environmentally conscious brand that sells high quality knitwear with a simple design aesthetic. American Apparel will continue to target a large‚ diverse market of young urbanites that see themselves as unique instead of as part of a generic‚ mainstream
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