INDIAN INSTITUTE OF MANAGEMENT CALCUTTA WORKING PAPER SERIES WPS No. 677/ August 2011 JUGAAD- Not just “Making do” but a Low Cost Survival & Coping Strategy at the Bottom of the Pyramids. by Ramendra Singh Assistant Professor‚ Indian Institute of Management Calcutta‚ Joka‚ Kolkata 700104 Vaibhav Gupta B.Tech Student‚ Department of Applied physics‚ Delhi Technological University‚ Delhi‚ India & Akash Mondal B.Tech Student‚ Department of Metallurgical and Materials Engineering
Premium Cost Costs Kolkata
"Wah! Sunil babu‚ naya ghar... nayi gaadi... nayi Mrs. Badiya hai!" A few years later‚ the car has turned to junk‚ the wife has put on weight‚ but the house is still as good as new. The commercial was directed by ad man Prasoon Joshi. Recalls Abhijit Awasthi‚ Ogilvy India‚ "It was a funny take on nosy neighbours and their snide comments”. In the script‚ the line had to be ’Kya baat hai’. But the actor Jameel ended up saying ’Badiya hai’ and we retained that." Cadbury: Pappu Paas Ho Gaya (2005)
Premium Coca-Cola Communication design Chewing gum
Rural Urban Migration Aaapka Naam kya hai? Mera Naam “Bechaara” Hai Bechara ji..aap kahan jaa rahe ho? Mein apna gaon chod ke “Seher” Jaa raha Hoon Aap apna gaon chod ke seher kyun jaa rahe ho? Sahab jii…mein he kya…mere bahaut yaar dost jaa chuke hain..or ab mein bhi jaa raha hoon Lekin Kaaran toh bataoo….Bechara Ji Sahab jii…ek kaaran ho toh bataun…lekin aap zor de rahe ho toh sunoo.. Reasons for Rural-Urban Migration • Poverty/Low Income • • • • Unemployment Wage
Free City Urbanization Urban area
Foxconn shares fell nearly 33 percent since October 2012. I personally think the main reason is that 9.7-inch iPad‚ is in decline. For the iPad Mini‚ Hon Hai has to share.” Pegatron Corp. (4938) assembles about 40 percent of iPad Minis. While Foxconn is the sole manufacturer of the original iPad‚ which is losing market share to the new version Hon Hai Precision‚ Foxconn’s flagship company‚ dropped 1.9 percent‚ the most since Jan. 24‚ to NT$83.20 at the close in Taipei trading. Pegatron rose 0.1 percent
Premium Income statement Balance sheet Revenue
big screen debut came in the form of Deewana (1992)‚ in which he acted alongside the then-top actress of Bollywood‚ Divya Bharti‚ and won the prestigious Filmfare award for best debut actor--male. He also starred earlier in a small role in Dil Aashna Hai (...The Heart Knows) (1992). This was followed by another hit‚ Raju Ban Gaya Gentleman (1992). After a few more films that did average or less at the box office‚ Khan made the unique choice against all advice to opt for villainous roles and played
Premium Kuch Kuch Hota Hai Shahrukh Khan Cinema of India
Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
Premium Marketing Brand management Tata Motors
(1995) .... Jaya • Raghuveer (1995) ... • Anjaam (1994) .... Shivani ’s sister • Daldu Chorayu Dhire Dhire • Baali Umar Ko Salaam (1994) • Phoolan Hasina Ramkali (1993) • Nishchaiy (1992) .... Julie • .. • Inteha Pyar Ki (1992) .... Dancer at Tania ’s wedding • Qaid Mein Hai Bulbul (1992) ... • Insaaf Ki Devi (1992) .... Sita S. Prakash • Kurbaan (1991) ... • Jaan Pechaan (1991) .... Hema • Jeene Ki Sazaa (1991) ... • Thanedaar (1990) .... Mrs. Jagdish Chandra • Pati Parmeshwar (1990) •
Premium Ravi Shankar
these “peasants” as disgusting and outcasts. Even when a prisoner muttered “Je hais cec brigands!” (These dirty criminals) he was baffled that someone who he had viewed as a criminal would say that. Suddenly as the narrator was laying
Premium English-language films Sociology Fiction
but are often far more intricate. Physical journeys may consist of challenges but may lead to a vast range of positive experiences to benefit the traveller. The two poems‚ ‘Migrants’ and ‘Drifters by Bruce Dawe and related text Journey to freedom by Hai-Van Nguyen are all successful texts which cleverly conveys the travellers journey’s resulting in a positive experience. The first poem is Migrants by Bruce Dawe‚ which depicts a group of helpless migrants who are struggling to integrate into their
Premium Debut albums Travel The Road
which was a runaway success. Airtel needed to change their branding strategy and decided to do away with the celebrity endorsements and launched what has probably been Airtel’s most successful branding campaign ever‚ the ‘Har Ek Friend Zaroori Hai’ or HFZ campaign (translated‚ it means “every friend is just as important”). The campaign started with a TVC but unlike the earlier ones‚ this did not have
Premium Mobile phone Brand Vodafone