Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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A SUMMER TRAINING REPORT ON TO STUDY THE MARKET SHARE OF COKE PRODUCTS IN BAREILLY U.P. At BRINDAVAN THREADS pvt. ltd.‚ BAREILLY Summer Training Project Report Submitted Towards The Partial Fulfillment For Award Of The Degree Of Masters of Business Administration Under The Guidance Of Mr. Ashish khandelwal Area Sales Manager Submitted by: Submitted To: MOHD.YUNUS Roll no.: 0932070027
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Page of Contents Introduction ………………………………………………… 02 TASK 01 ………………………………………………... 03 – 22 T1.1 ………………………………………………... 03 - 11 T1.2 ………………………………………………… 12 -22 TASK 02 ………………………………………………… 23 - 36 T2.1 ………………………………………………… 23 - 27 T2.2 …………………………………………………. 28 - 31 T2.3 …………………………………………………. 32 - 36 TASK 03 ......................................................................... 37 - 47 T3.1 …………………………………………………. 37 - 43 T3.2 …………………………………………………. 44 - 47 TASK
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OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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ACKNOWLEDGEMENT This project required me to be in constant conversation with a lot of people from within DAIICT as well as outside. I would like to thank First and foremost‚ I would like to thank my mentor‚ Professor G.N Devy‚ for his guidance. It was his constant encouragement and trust in my efforts which pushed me to work harder when I almost caved in to self doubt. Indeed‚ having a mentor who believes in your work is a huge moral boost and without him‚ I would not have seen the end
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PREFACE The Summer Training for a management student plays an important role to develop and groom his personality. It is a golden opportunity for her to give the theoretical concepts a practical shape in the field of application. It gives him an idea of dynamic and versatile professional world as well as an exposure to the intricacies and complexities of corporate world. Differences in the academic life and practical life are revealed when we enter the real life and competitive world of industries
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Role of ICT in Supply Chain Management including E-Commerce‚ M-Commerce‚ e-SCM‚ ITESCM School of Management Studies Cusat‚kochi-22 nithin248@gmail.com Abstract: Supply chain management (SCM) is concerned with the flow of products and information between supply chain members’ organization. Companies are attempting to find ways to improve their flexibility and responsiveness and in turn competitiveness by changing their operations strategy‚ methods and technologies that include the implementation
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STATEMENT OF THE PROBLEM: The present paper aims at finding the institutional consumer behavior. The research problem investigated here in has been precisely defined as- “Analysis of Business Buying Behaviour: A study of Educational Institutes” based on empirical research. RESEARCH OBJECTIVES: The research objectives of this study are stated as below:- 1. Factors affecting the buying behavior of laptops. 2. Determination of customer satisfaction level in regard to various brands. 3. Perception
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Analysis of the soft drink Industry- The “Coke” side of the story! (Marketing Management End term Report) Submitted to: Mrs Joyeeta Chatterjee LBSIM Submitted by: Group 10- Sec A Eshani Nanda Monika Somani Pradip Rangholiya Apeksha Jain Kranti P.Singh Vaibhav Sahu 1 Flow of the Report Topic Acknowledgement Objectives of the Study Importance of the Study Methodology Industry Overview Coco Cola-Introduction Five Forces Framework Micro Analysis Coco Cola in India SWOT Analysis Competition
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1 PROJECT REPORT ON “Market Analysis & Sales Development of Amul Milk” This study was conducted from 8th June 09 to 8th August 09 At Gujarat Co-operative Milk Marketing Federation Limited BY: PRASANTA KUMAR MOHAPATRA PGDM OF ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10) Company Guide: Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE Faculty Guide: PROF. K K BHASIN 2 PREFACE The PGDM programme is well structured and integrated
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