Introduction: Human resource management (HRM) is a way of employment management which can create sustainable competitive advantage and add value by integrating employment policies‚ programs and practices (Bratton and Gold‚ 2003). According to Storey‚ HRM consists of two approaches in term of style: ¡®hard¡¯ and ¡®soft¡¯ approaches. Compare with personal management‚ HRM not only identifies the ¡®hard¡¯‚ which roots in the manpower planning approach‚ but also considers the ¡®soft¡¯‚ which focuses
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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History of Pepsi-Cola and its advertising History of Pepsi-Cola Advertising as Weaponry Pepsi has marked more than the Hundred Years War with no decisive victory in sight. But then‚ perhaps victory would spoil all the fun -- not to mention the price wars that frequently let thirsty consumers load up at grocery chains for less than 17 cents a can. If it were just a matter of stuffing cola into an endless procession of cans‚ the days at Purchase and Somers‚ N.Y. (home of the Pepsi division)
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Introduction to the Pepsi brand The following essay will offer information on the world famous brand of Pepsi-Cola and give insight on the history of the brand‚ why it has become so successful as well as provide information and statistics on the brand. Pepsi as a brand has been highly successful in the food and beverage industry‚ this essay will give insight into how the brand was able to keep up with the social and economic conditions of its consumers as well as discuss why Pepsi is a healthy brand
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c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi viii. The rivalry of various fronts ix. Market share x. Indian scenario
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and Pepsi have been battling each other for more than a century. It’s a legendary brand rivalry. The saga began in 1886‚ when John S. Pemberton developed the original recipe for Coke and Pepsi-Cola was created 13 years later by pharmacist Caleb Bradham and the war still continues . Pepsi has launched Pepsi Raw‚ a new premium Pepsi cola‚ which is made using ingredients from natural sources. Launching first in the UK‚ it is the most significant innovation from Pepsi since the launch of Pepsi Max
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The political environment has played a key role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market
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Q1) Answer- International HRM (IHRM) is the process of procuring‚ allocating‚ and effectively utilizing human resources in a multinational corporation‚ while balancing the integration and differentiation of HR activities in foreign locations (Briscoe et al‚ 2009). IHRM should function in a way it should avoid cultural risks‚ regional disparities and must manage diversified human capital.The managerial responsibilities must include developing a global “mindset” by weighting on informal control
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This chapter explores some of the ethical dilemmas encountered in the workplace‚ discussing ethical behaviour and values that relate to HR. It looks at relevant ethical tools‚ such as utilitarianism and relativism in order to examine current practices in the workplace and their links to corporate social responsibility. Learning outcomes By the end of this chapter‚ you should be able to: u Critically explore and evaluate the ethical nature of human resource management; u Identify and define
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mock their rivals’ products by displaying comparative ads just to be number one. Pepsi and Bench are two of the brands that used these strategies in advertising to help them grow in the business world. They worked hard and intelligently advertised their products through the use of other advertising strategies to get to where they are now. Companies in the Philippines should adapt the advertising strategies of Pepsi and Bench to help them grow into iconic brands. In 1894‚ Caleb Bradham‚ a pharmacist
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