Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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Analysis‚ segmentation and marketing mix of Apple Introduction The aim of this report is to analyse the current position of the company which includes the products‚ current strategic position‚ and current financial strength. Different types of marketing tools are used in this report. PEST analysis and Porter’s five force model for looking into the external environment. SWOT analysis for looking into the internal environment of the organization. This report also looks into market segmentation and
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Marketing mix (Price‚ Place‚ Promotion‚ Product) When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses have to meet the following conditions: The product has to have the right features - for example‚ it must look good and work well. The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
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Critical Analysis of Selection Process and Staffing Issues of HSBC UK Bank Table of Contents Executive Summary: 4 CHAPTER 1 5 1. Introduction 6 1.1. Company Profile: 12 1.2. Research Aim and Objectives 14 1.3. Research Question 14 1.4. Scope of the Study 15 1.5. Research Aim 15 1.6. Significance of Study 16 CHAPTER 2 18 2. Literature Review 19 2.1. Importance of Human Resource Management in an Organization: 20 2.2. Importance of Human Resource Management for the
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Abercrombie & Fitch (A&F) Products (Revised): Abercrombie & Fitch Co. is a leading specialty clothing retailer. It always utilizes sex appeal to sell its products. A&F often uses semi-nude models with rock hard abs on their new store opening ceremony and puts posters on the wall of store with hot semi-nude Caucasian. A&F prefers to decorate their store with dark jungle feel. All of those strategies aim the same target‚ the sex attraction. A feature which can make a huge distinction from other
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Analysis And Comparison Of Hsbc And Barclays Bank Finance Essay This report compares financial performance of two major banks of UK i.e. HSBC Bank Plc and Barclays Bank Plc on the basis of their Balance sheets and profit and loss accounts for the year 2009. This report also provides SWOT analysis of both banks i.e. HSBC and Barclays Bank Plc and provides an insight into their Banking Strategies. The key financial indicators for evaluating financial performance of any bank are Profit Before Tax‚ Capital
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The Ethical Issues Relating To Hsbc Finance Overview of HSBC Holding Plc HSBC (Hong Kong and Shanghai Banking Corporation) Holding Plc is the worlds’ largest banking group and sixth world largest company according to Forbes Magazine in 2009. Now it spread its banking business all over the world. HSBC bank was funded in 1865. Now the bank has network of some 10‚000 properties in 86 countries around the world. The bank employed 325‚000 full time and part time employees all over the world. The bank
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Contents {text:bookmark-start} Executive Summary {text:bookmark-end} Training and development is a vital part of HRM and is incomplete without proper performance management. The article discusses the training and development in detail as practiced at HSBC Bank in Pakistan. It is conducted in four steps. First Training need analysis is done where the existing skills and knowledge of employees are evaluated and then training requirements are assessed. Then in the second step appropriate program is designed
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Contribution 1. STANDARD CHARTERED India’s largest international bank with 99 branches in 42 cities‚ and have been operating here since 1858(155yrs). Standard Chartered Bank was formed in 1969 through the merger of two separate banks‚ the Standard Bank of British South Africa and the Chartered Bank of India‚ Australia and China. These banks had capitalised on the expansion of trade between Europe‚ Asia and Africa. Global presence - operated for over 150 years in some of the world’s fastest-growing
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