Xiaomi 4p Product * Xiaomi’s phone is a low-price smart phone‚ which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA‚ hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system‚ which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style‚ like‚ there is no menu option. It’s very easy to use for British
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Cocacola 4p Product The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category‚ 100% fruit juices‚ fruit drinks‚ water‚ energy drinks‚ tea and coffee etc. As per Nielson’s data‚ Coca cola is the No.1 brand in sparkling beverages‚ juice‚ and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta‚ Maaza‚ Limca‚ sprite‚ Thums up‚ Minute Maid‚ Nimbu fresh‚ Nested
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marketing E- marketers formulate objectives‚ usually setting multiple objectives‚ they may use an objective strategy matrix to guide implementation. So the e-marketing strategy was implementation and e-marketers design e-marketing strategies for the 4Ps and relationship management (tier 2 strategies). Tier 2 strategies is which design the offer‚ value‚ distribution‚ communication and market/partner relationship management strategies. It use to modify objectives as warranted. The offer: product strategies
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The 4Ps At this point the marketing mix is put together. The product life cycle Sales Time Decline Maturity Growth Development Introduction i. Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly
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Business Intelligence Solutions HSBC sparks CRM with the Customer Management Assessment Tool (CMAT) As competition in the finance sector continues to heat up‚ the idea of implementing savvy Customer Relationship Management (CRM) strategies has moved from the “nice-tohave” category onto the critical path for most companies. Analysts’ predictions have fuelled the fire. A worldrenowned firm predicts as much as a 900% increase in CRM spending in the industry over the next five years. The complexities
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The HSBC Money-Laundering Scandal Case Facts HSBC is one of the largest financial institutions in the world‚ with assets over $2.5 trillion‚ 89 million customers‚ 220‚000 shareholders‚ operations/affiliates in 85 countries‚ and 2011 profits of nearly $22 billion (HSBC‚ 2011a). Drawing upon evidence revealed following a year-long investigation into HSBC (Levin et al.‚ 2012)‚ seven areas of case fact illustrating key anti-money laundering (AML) and terrorist financing problems can be seen including:
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CHAPTER 1 INTRODUCTION 1.1 Introduction HSBC Holdings plc is a British multinational banking and financial services company headquartered in London‚ United Kingdom. It is the world’s second largest bank. It was founded in London in 1991 by the Hongkong and Shanghai Banking Corporation to act as a new group holding company. The origins of the bank lie in Hong Kong and Shanghai‚ where branches were first opened in 1865. The HSBC name is derived from the initials of the Hongkong and Shanghai Banking
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is an attempt to make a bird’s view of the global strategies of HSBC over last five years and analyze them in the view of the current global financial scenario. This study lays a special emphasis on the emerging trends and opportunities in the emerging economies and tries to analyze the region specific strategies to serve these markets effectively and thus expanding the overall market base of the company. I. Executive summary HSBC holdings‚ one of the world’s oldest financial service conglomerates
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Analysis – HSBC Strengths-- *Significant presence in each of the world’s financial markets. Principal Subsidiaries: Asia-Pacific: • HSBC Bank Australia Limited • HSBC Bank China Company Limited • The Hong Kong and Shanghai Banking Corporation Limited • Hang Seng Bank Ltd • HSBC Bank Malaysia Berhad • HSBC Bank Philippines Ltd Europe: • HSBC Bank Armenia • HSBC France • HSBC Trinkaus und Burkhardt AG • HSBC Turkey • HSBC Bank International • HSBC Bank Malta plc • HSBC Private bank
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MANAGEMENT IN HSBC Under The Guidance of : Team Members: Mrs. Teena Bagga Aman Arora (B-25) Information Technology Faculty Anuj Sood (B-32) Amity Business School Mohit Gupta (B-34) Sumit Kumar (B-41) EXECUTIVE SUMMARY Banking giant HSBC bills itself as ‘the world’s local bank’‚ a phrase no doubt intended to highlight the importance of local knowledge‚ combined with financial might that businesses need in their banking partners today. However‚ HSBC has
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