Services’ existing marketing approach and offer suggestions for focusing market research and what types of media to use. Additionally a review will be made of McBride’s target market and how the existing strategy relates to the marketing principles of the 4Ps and SIVA. Target Market McBride’s target market is professionals and retirees purchasing a primary of secondary residence as well as individuals or families looking to purchase recreational properties. They service the following states: Idaho‚ Wyoming
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Evaluate the recent trends on the ethical considerations and social responsibilities of multi-national companies. Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers‚ employees‚ shareholders‚ communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislation
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and policy - HSBC in Hong Kong . 2013. Suppliers - ethics and policy - HSBC in Hong Kong . [ONLINE] Available at: http://www.hsbc.com.hk/1/2/cr/environment/suppliers/ethics. [Accessed 23 May 2013]. Corporate tax rates table | KPMG | GLOBAL . 2013. Corporate tax rates table | KPMG | GLOBAL . [ONLINE] Available at:http://www.kpmg.com/global/en/services/tax/tax-tools-and-resources/pages/corporate-tax-rates-table.aspx. [Accessed 23 May 2013]. President ’s Award for Environment 2012 | HSBC Singapore .
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Services‚ a research plan is needed. While making a marketing plan the 4Ps have to be answered with SIVA. The 4Ps are Product‚ Promotion‚ Price‚ and Place. The 4Ps are considered to be on the supply side of the equation. On the demand side of the equation SIVA is found. SIVA stands for Solution‚ Information‚ Value‚ and Access. When the two are put together in the equation side by side you have a form where each part of the 4Ps demands an answer from SIVA. The first P is product‚ what is the product
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Introduction An organization is much more productive and effective if there are diverse opinions views and ideas in the organization‚ because an organization that creates an inclusive culture that values and respects and also make good use of the talents of its employee’s yields results. This essay is designed to explain how effective and important diversity is an organization it would also provide a general definition from different authors about the meaning of diversity and the benefits of diversity
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prior to the financial crisis. Goldman Sachs also paid $550 million for the same charge. HSBC was also once put into a situation where it has to pay a fine of $1.25 billion of allowing clients to transfer fund from Mexico‚ Iran‚ Saudi Arabia and Syria‚ which violated the U.S. Bank Secrecy Act and the Trading with Enemy Act. However‚ the fine has not been materialized because such amount of money would put HSBC into bankruptcy. Other than civil charges‚ the Justice Department tries to be harsher
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service offering‚ and then consumers could be required to speak about the offering‚ the brand‚ the dealer or any of the 4Ps. This technic provides valuable information to a researcher. Depth interview= is similar to an individual interview‚ so the consumer is facing a researcher. The researcher interview the consumer about the product or the service offering‚ the brand and the 4Ps. Questions like WHAT‚ WHY‚ HOW and IF are used to enable a detailed discussion. All the consumer opinions‚ beliefs‚
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Part I – Credit Card Deals Comparison In order to simplify our comparison of credit cards‚ we will focus solely on reward credit cards and will not consider the other types of credit cards. In total‚ we have selected the 19 most popular cards from 9 different banks. The comparisons are based on 12 factors: annual fee‚ annual fee waiver period‚ supplementary fee‚ minimum income‚ credit limit‚ interest free period‚ minimum monthly payment‚ late charge‚ interest on balance‚ cash advance limit‚ cash
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promote total human liberation and development. (C) To protect the life of mothers and their children. (D) To promote gender equality and empower women. SECTION 4. - Objectives of the PantawidPamilyang Pilipino Program (4Ps). – ThePantawidPamilyang Pilipino Programs (4Ps) aims to: (A) Eliminate extreme hunger and poverty. (B)Achieve universal primary education. (C) Promote gender equality and empowerment of women. (D) Reduce child mortality. (E) Improve maternal health. SECTION 6.Selection
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LITERACY 11 Microfinance 12 Community Relations 12 ‘Plant-a-Tree’ initiative 12 CSR IN BUSINESS PROCESS 12 Diversity 12 Technology 13 Climate Change 13 Environment and Social Risk Management Policy (ESRM) 14 SIGNATORY INITIATIVES 14 HSBC 15 CSR AT HSBC 15 GLOBAL EDUCATION PROGRAMMES 16 INDUSTRY ANALYSIS (BANKING) 18 VODAFONE 19 CSR IN BUSINESS PROCESS 19 COMPLIANCE WITH GRI GUIDELINES 22 CONCLUSION 23 REFERENCES 24 Introduction Within the world of business‚ the main “responsibility”
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