A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands Karen L. Becker-Olsen‚ Charles R. Taylor‚ Ronald Paul Hill‚ and Goksel Yalcinkaya ABSTRACT This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures‚ economies‚ and political landscapes. The authors’ main hypotheses are
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Cross-Cultural Observation: Macy’s Department Store In order to observe the interactions between individuals from different cultural background‚ my partner: Gina Nguyen and I went to the Macy’s department store‚ located downtown Boston. We selected this store because of the size and their reputation of having a diverse workforce. Gina and I started our observation at 3:30pm on Wednesday‚ October 24‚ 2012 and finished it at 4:20pm. We were observing the interactions between the coworkers‚ as
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Cross Cultural Perspectives ETH / 316 11/25/2013 PHOENIX Cross Cultural Perspectives For many years‚ Nike Inc has been known worldwide as the champion of athletic gear producers‚ being a global leader in business and marketing. The company experienced a tremendous growth between 1970s and 1990s‚ dominating the global athletic footwear and apparel market (Cartey‚ 2002). However‚ in 1990s‚ Nike started facing a fierce criticism for its unethical practices of conducting business
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Edward T. Hall is an anthropologist and one of the founders of intercultural communication study. His works have played a key role in describing how people’s view of the world and behavior are largely determined by a complex grid of unconscious cultural patterns. In The Silent Language (1959) Hall outlined a broad theory of culture and described how its rules control people’s lives. In The Hidden Dimension (1966) he introduced proxemics‚ the study of our culturally determined perception and use
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around the world such as west and east thinking‚ individuals and collectivism culture. By this way‚ the awareness about culture difference can help people to expanding the knowledge and adaptive with the new environment. As mention about empirical on cross culture management topic‚ I will tell my own experience that can a good sample to know about culture. I chose Singapore as a destination for my education. I have some experiences about difference language and culture that make me feel interested
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Introduction: The Cross-Cultural Approach Myth: is a story or example believed as true from a religion or culture group (usually an origin story) (The Prophet Mohamad PBUH is true for all Muslims) -myth comes from the greek word “muthos” which means word: -“muthos” are not literal words (they are metaphors) -“logos” are literal words The difference between Myth‚ Legends‚ Fairytales Myth: origin stories Legends: stories that may or may not be believed Fairytales: stories that starts with
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The impact of cultural differences on interactions and communications is large to a certain extent. Culture refers to the refinement of individuals‚ usually though educations. It also refers to one’s ideas and beliefs‚ to make their environment better‚ consequently‚ their lives better. Different countries‚ race‚ and religion give people different cultures. When interacting with people of varying cultures‚ we might say wrong things that are offensive towards them and unknowingly subsequently getting
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Seventh Edition INTERNATIONALEDITION INTERNATIONAL MANAGEMENT MANAGINGACROSSBORDERS AND CULTURES TEXTANDCASES Helen Deresky Professor Emerita‚ State University of New York-Plattsburgh Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo PART OUTLINE Chapter 1 Assessing the Environment—Political‚ Economic
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UNIVERSITY COLLEGE DUBLIN Bachelor of Science (Singapore) MANAGING CHANGE (BMGT2001S) STUDY GUIDE BSc21 FT / Singapore Copyright July 2014 Author: John Hulpke‚ Mogan Swamy (2014) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced‚ in whole or in part without permission in from University College Dublin.
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1. What is the dispute or issue that you are to negotiate over? Our team (Town of Richland) is about to negotiate with River City‚ considering various factors both on short term and long-term basis. The factors are as follows: - • Incorporate the town of Richland • Water o Clean water supply o Place second water main • Annexation • Inter state development • Pollution control 2. What do you want to achieve from this negotiation
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