In this essay we will be discussing the MTN Ayoba Campaign. We will firstly give a brief background of the MTN brand and then identify the objectives of the campaign. We will also be analyzing the market competition and category. We will briefly explain who we believe to be the target market and will lastly explain why the MTN Ayoba Campaign is successful. MTN is a communication company‚ focused on the African continent. MTN has been defined as “A global communications partner and world-class
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PURPOSE: The campaign advertisement is not selling a specific item‚ but is rather trying to encourage people to help out and donate to RSPCA. It is also made to create awareness of the foundation (RSPCA) and of the cruelty and harm that can happen to animals. The campaign uses shock tactic that is a very successful and clever way to advertise. This way of advertising makes people feel so disturbed when they watch it‚ that they feel like they have to do something. These tactics are not successful
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The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers.1 (Christ). Advertising‚ sales promotion‚ and public relations comprises promotion which are used to target specific buyers.2 These three aspects of promotion work together to
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the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world. With the assistance of an organization by the name of Wieden & Kenny‚ they developed the “Evolution” campaign that focused on their commitment to runners and starting what we now know them for‚ their innovation. In the 1980’s Nike was again taking sports by leaps and bounds
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Hundred Flowers Campaign‚ also termed the Hundred Flowers Movement‚ (simplified Chinese: 百花运动; traditional Chinese: 百花運動; pinyin: Bǎihuā yùndòng) was a period in 1956 in the People’s Republic of China[1] during which the Communist Party of China (CPC) encouraged its citizens to openly express their opinions of the communist regime. Differing views and solutions to national policy were encouraged based on the famous expression by Communist Party Chairman Mao Zedong: "The policy of letting a hundred
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is demonstrated in recent campaigns by right-wing nationalistic groups in Australia and around the world to ‘Ban the Burqa ’. This was a campaign proclaiming to protect and support and empower Islamic women. We argue that in Western discourse there indeed exists a disconnection between women as the subaltern ‘other’ women and their ‘real’ manifestation as the “material subjects of their collective histories” (Mohanty 1984‚ p. 334) because the ‘Ban the Burqa’ campaign lacks historical contextualisation
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trying to send by creating “Dove’s Campaign for Real Beauty”‚ to make women of all shapes‚ sizes‚ and color feel beautiful everyday. However‚ shortly after Dove released their first campaign‚ media columnists such as Richard Roeper and Lucio Guerrero were quick to reflect their “professional” opinions. After reviewing Jennifer L. Pozner’s article on Dove’s “Real Beauty” Backlash and the naïve comments these active media members have made‚ I found through Dove Campaign for Real Beauty‚ a case study by
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China Textile in Global Value Chain Jean RUFFIER CNRS searcher‚ CEFC‚ Centre d’Etudes Français sur la Chine Contemporaine‚ Hongkong French chair of Centre franco-chinois de sociologie de recherche sur les organisations 中法组织研究中心‚ SUN Yatsen University‚ Guangzhouruffier@univ-lyon3.fr[->0] After being a worldwide threat‚ Chinese apparel industry is facing a double challenge: 1 - Either to remain a low cost base in the international value chain using low wage advantages with a double
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J.J. Mosher Analysis of Persuasive Campaign Paper Persuasion Tylenol Murders of 1982 In September of 1982‚ McNeil Consumer Products (a subsidiary of Johnson & Johnson) was faced with a crisis when seven people in Chicago suddenly died from the ingestion of Extra-Strength Tylenol capsules. Authorities determined that the capsules had been tampered with and each contained 65 milligrams of potassium cyanide. The amount of cyanide needed to hill a human is around six micrograms‚ which means
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1.3 Evaluation of Digital Campaign: DoubleTree by Hilton DoubleTree by Hilton is developing a multi-channel social media strategy to improve its customer service and increase its brand awareness. Carrying on the slogan “The little things mean everything” a campaign to help better serve customers was created on Facebook and Twitter‚ asking guests to answer a few simple questions on a Facebook tab for the chance to win a tin of their signature chocolate chip cookies (Stubbs‚ 2012). The brand
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