MODULE PLAN Module Code & Module Title: MKT4053 Fundamentals of Marketing Programme(s): DMK Semester/Year: Year 1 (Sem 2) Week Topic Activity/Tutorial Remarks 1 Chapter 1: Introduction to Marketing Definition of marketing Marketing mix The marketing process Core marketing concepts Company Case: Abou Shakra Restaurant: Creating Customer Value the Old-Fashioned Way Marketing Debate: Does Marketing create or satisfy needs? Kotler‚ P. and Armstrong‚ G. (2014) Principles of Marketing. 15th
Premium Marketing
Appendix B Part I Define the following terms: Term Definition Stereotypes A widely held but fixed and oversimplified image or idea of a particular type of person or thing Prejudice Preconceived opinion not based on any reason or experience often times hateful towards a specific group regarding race‚ religion‚ or national group Labeling theory Labeling theory says that deviance is not inherent to an act‚ but instead focuses on the tendency of majorities to negatively label minorities
Free Stereotype
Project Part B: Hypothesis Testing and Confidence Intervals a. The average (mean) annual income was less than $50‚000 Null Hypothesis: The average annual income was greater than or equal to $50‚000 H₀: µ > 50000 Alternate Hypothesis: The average annual income was less than $50‚000. Ha: µ > 50000 Analysis Plan: Significance Level‚ α=0.05. Since the sample size‚ n > 30 I will use z-test for mean to test the given hypothesis. As the alternative hypothesis is Ha: µ > 50000‚ the given test is
Premium Statistical hypothesis testing Statistics Statistical inference
Module 7: Human Systems Review Sheet 7.01: Nervous and Endocrine Systems 1. What are the 4 lobes of the brain? Know where they are located if given a picture of the brain. - Temporal Lobe The temporal lobe is located on the side of each hemisphere‚ behind the ears. It is associated with speech‚ hearing‚ and memory skills. It houses the hippocampus (the area of the brain associated with memory) and contains the auditory centers responsible for hearing. Occipital Lobe The occipital
Premium Immune system Blood Heart
Unit HSC 025 The role of the social care worker Criteria Ref Outcome 1 Understand working relationships in health and social care. 1 The learner can: Explain how a working relationship is different from a personal relationship. Working Relationship: is a relationship that you have with colleagues‚ management‚ and others within your organisation. It is formed within the confines of your working role and must be kept to a professional manner. It is formed within working policies and procedures
Premium Interpersonal relationship Decision making Management
Fachhochschule Karlsruhe University of Technology Department of Sensor Systems Technology ‚The Game Boy Group‘ THE GAME BOY PROJECT FH KARLSRUHE - UNIVERSITY OF TECHNOLOGY DEPARTMENT OF SENSOR SYSTEMS TECHNOLOGY ’THE GAME BOY PROJECT’ TABLE OF C ONTENT S 0. Introduction 0.1. The Game Boy - only a rusty game console ? 0.2. Who are we ? 1. What is inside the Game Boy 1.1. Technical Details 1.2. .Address Overview 1.3. Memory Mapping 1.4. Cartridge types 2. The Project Idea 2.1. What
Premium Nintendo
Course Code: LIVER1A12 Tutor: Jan Littler-Mitchell Word Count: 1‚868 Module Eight Essay - Choose a medical condition that interests you and research it. Write about the possible uses of hypnosis in the treatment of the condition as you see them In this essay I have chosen to write about the medical condition of Diabetes. I will research diabetes and describe what the condition is‚ the different types‚ the causes and symptoms‚ as well as the forms of treatment. I will then look at all the
Free Insulin Diabetes mellitus Diabetes
Health determinants of Hepatitis B unsafe or unprotected sex with more than one person have unsafe sex with an infected person having and sexually transmitted infection sharing needles living with someone who has HBV have a job that exposes you to human blood travel in regions high at risk for HBV Many people around the world don’t have the knowledge or ability to have safe and protected sex and if we can educate some of these people about how important it is to have safe and protected
Premium AIDS
------------------------------------------------- Associate Level Material Appendix B History Matrix Directions: Using the matrix‚ list at least five events or major concepts from each of the three periods in the history of modern personality psychology. 1930 - 1950 | 1950 - 1970 | 1970 - Present | Example: * Learning from animal responses. 1. “Personality Psychology was born within psychology departments in American universities.” 2. “The first issue of the journal Character
Premium Personality psychology Psychology Sigmund Freud
HKDSE LS Module One – Personal Development and Interpersonal Relationship 1. 5 Esteem Builders by Michele Borba (Given an issue & ask for the causes of low self-esteem / impacts on self-esteem / solutions to raise self-esteem) The causes of his low self-esteem / impacts / solutions can be analyzed according to the 5 building blocks of selfesteem proposed by Michele Borba. Elaboration: In each builders: Definition Description on the issue Give solution (if asked) As Follows Low/Greater
Premium Maslow's hierarchy of needs Psychology