INTRODUCTION TO THE ELEMENTS OF MARKETING by Professor Larry Isaacson Marketing is the process of planning and carrying out exchanges between buyers and sellers. Planning and implementing such exchanges is not always simple‚ but it is generally based on the use of just a few basic marketing concepts. The purpose of this introductory note is briefly to define and describe these concepts and suggest ways to use them to solve marketing problems and plan marketing programs. Many of the concepts are
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Atoms are the smallest entities which resemble the properties of an element and cannot be broken down into smaller parts. Molecules are formed when two or more atoms are combined. This formation can happen in a variety of ways. When two oxygen atoms join O2 is formed‚ and when three oxygen atoms join O3 or ozone is formed. Both of these have different properties. Different atoms can also combine to form molecules. Hydrogen combines with sulfur to form H2S and hydrogen and oxygen also combine
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CLASSIFICATION OF ELEMENTS Introduction There are 115 elements that are known at present. Some elements have similar properties whereas some others have completely contrasting properties Scientists began to look for some pattern in the properties of these elements Dobereiner’s triads In 1817‚ Johann Wolfgang Dobereiner‚ a German chemist‚ classified elements into groups based on their properties. He kept all elements having similar properties in one group. Most of his groups had three elements each. Thus
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Elements of Destruction In Ancient Greek philosophy it is believed that all matter is made up of four elements: earth‚ water‚ air and fire. According to David Osborn‚ the Greeks believed that our world exists in a simple balance of these four elements. If the delicate harmony of these powerful forces were to be disturbed by human interference‚ there would be a vast amount of turmoil and chaos on Earth (webpage). Within the novel The Wars the author‚ Timothy Findley‚ utilizes the elements of earth
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Element Project: Vanadium Element Project: Vanadium Vanadium is a very interesting and useful element. It is solid at room temperature and in its pure state it is a grayish silvery metal. It is soft and ductile and it has good corrosion resistance to alkalis‚ sulphuric acid‚ hydrochloric acid‚ and salt waters. Its element symbol is V and its atomic number is 23. On the periodic table it is in group 5 and in period 4. Its atomic mass is 50.9415‚ and the history
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Exercise 9.1 The following data represent total personnel expenses for the Palmdale Human Service Agency for past four fiscal years: 20X1 $5‚250‚000 20X2 $5‚500‚000 20X3 $6‚000‚000 20X4 $6‚750‚000 Moving Averages 20X2-X4 $18‚250‚000 / 3 = $6‚083‚333 Weighted Moving Averages Fiscal Year Expenses Weight Weighted Score 20X2 $5‚500‚000 1 $5‚500‚000 20X3 $6‚000‚000 2 $12‚000‚000 20X4 $6‚750‚000 3 $20‚250‚000 __ ___________ 6 $37‚750
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Ratios over Time 9/2/2013 Ratios over Time The financial position of this organization has changed in multiple ways. First being that the company has increased their profit and lowered their expenses. Generally it has improved. The contribution ratio has also lowered explaining that their company is not putting in as much of their own money as in the fiscal year 2000. The revenue
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God’s Favorite Elements If God has any favorite elements‚ they must be Hydrogen‚ Carbon‚ Nitrogen and Oxygen. These four elements make up the majority of all Biological compounds. Without them‚ life on this planet as we know it could not exist. Due to the bonding possibilities between and among these elements‚ literally millions of organic compounds are possible. Carbon is the backbone of all organic compounds. It forms the main structure of the molecule with Hydrogen‚ Nitrogen‚ Oxygen and occasionally
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Design Elements & Principles I. Introduction Certain web sites seize users’ sights more easily‚ while others don’t. Why? Sometimes we have to remark our opinion about likes or dislikes of web sites‚ and it is easy to say just “I like this‚ or I don’t like that…” But if we are asked to answer the question why‚ then it is very difficult to find out the reason. Which factors do influence on someone to have a certain attitude toward a web page? There may be very many reasons related to it‚ but
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Aristotle’s Six Elements of Drama Use the six elements to analyze any play you read. 1. Plot. We will consider whether plays are episodic‚ climactic‚ and cyclical‚ what makes it so. A. What is the point of attack? 2. Character. We are considering stock‚ archetypal or complex characters 3. Thought. Please identify the value system that infuses the play. 4. Diction. Is the language high-flown or mundane? What is the result? 5. Music. Please consider the rise and fall of action
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