MARK 2028: MARKETING FINANCIAL SERVICES GROUP PROJECT Case (30%) –Winter 2014 Learning Objectives: 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills‚ presentation skills and critical thinking. INSTRUCTIONS: Written Marketing Plan (Worth 20% of final grade) Using the concepts discussed in this course‚ develop a high-level marketing plan for the case provided. Page 5 outlines the rubric to follow to prepare your written plan. A
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1. Which one of the three phases of the behavioral viewpoint‚ a historical management perspective‚ is best illustrated in the article? Explain why. Ans: The three phases of the behavioral viewpoint are early behaviorism‚ the human relations movement and behavioral science. The phase best illustrated in the article is Behaviorism which was pioneered by Follett‚ Mayo and Munsterberg who talked about how psychologist can identify the psychological conditions for employees to do their best work. In
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In the first case study I believe we see a lot of the expectancy theory. According to the text (Jones‚ G. R. 2007) the expectancy theory “argues that work motivation is a function of an employee’s belief (a) that working hard will allow the person to perform at a high level‚ and (b) that if the person does perform well‚ he or she will be rewarded for it (see Figure 7.3). According to this view‚ motivation is therefore a two-stage process. Several factors determine whether or not employees believe
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Accounting consists of basic assumptions‚ principles‚ and constraints. There are four basic assumptions of accounting that are the fundamental basis of any set of accounts. The four basic assumptions of accounting include: monetary unit assumption‚ economic period assumption‚ time period assumption‚ and going concern assumption. Monetary unit assumption states that only transaction data that is expressed in terms of money can be included in the accounting records. Economic period assumption states
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Page #156 4-2 1. Analyzing transactions 2. Journalizing transactions 3. Posting the journal entries 4. Preparing the unadjusted trial balance 5. Journalizing and posting adjusting entries 6. Preparing the adjusted trial balance 7. Preparing the financial statements 8. Journalizing and posting closing entries 9. Preparing the post-closing trial balance Page #159 Exe. 4-4 Account Title Debit
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1. Who are the stakeholders involved in this decision? Although Anne‚ the CEO‚ and Sue‚ the accountant are involved in this decision it is the banks‚ Linkage Construction Inc. employees and investors‚ and subcontractors if any are used are the affected stakeholders involved in this decision. 2. What are the ethical issues involved? The ethical issue involved is changing the expense report to show lower expected profits for the current year just to manipulate the growth trend of the company which
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Greek architecture started to be restored to its previous glory in the 7th century. In the beginning Grecian architecture was constructed from mud and wood. However‚ as time progressed‚ the buildings began to be made of limestone‚ and those buildings remained. The limestone buildings are the buildings that we see today. In the latter Greek architecture‚ there are three time periods that are expressed. These periods are Classical‚ Hellenistic‚ and Roman. Limestone was excavated and cut into
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1. Special Education Program Mission: To provide support for students with learning disabilities will be educated in age appropriate environment. Students who are experiencing problems that poorly affect their education performance. Students suspected of having a disability are referred for evaluation. An eligibility committee at the student school review assessment data to determine if the student has a disability‚ which requires special education service. When a student is found eligible for special
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Top-Level Objects Communicates With Incoming Messages Outgoing Messages Microwave Door Control Panel NA Door Open Control Panel Setting Door‚ Display Panel‚ Temperature Setting Open or Close Door Oven On or Off Time‚ Date‚ Start‚ Clear‚ Power Setting Oven Control Control Panel Start‚ Stop‚ Power Setting Temperature‚ Oven On or Off Turn Table Control Panel Start or Stop Turn Table will start spinning or stop Explain some of the graphical user interfaces (GUIs) and communications messages
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There are three ways to analyze financial statements there is the vertical analysis‚ which uses the base percentage to express the assets or liabilities and stockholders’ equity. Horizontal analysis or the trend analysis is how someone can evaluate the financial statement over a period. With this method‚ one can determine an increase or decrease in assets liabilities or stockholders equity. This can be done in percentage or totals Horizontal analysis is used primarily with an intercompany comparison
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