Situation Analysis Introduction This case study is concerned with HTC Corporation‚ an international Smartphone and technology manufacturer. Though HTC is a recent player in the technology market‚ its ability to produce highly technical and innovative solutions to real world technology problems‚ primarily through the design and introduction of the Smartphone‚ has made the company a global leader in the Smartphone market. Problematically‚ the highly volatile nature of this market has seen HTC’s
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– 2012 [pic] To be completed by the student |Student’s ID number |00001102‚ 00001162‚ 00001151‚ 00000746 | |Module name |Strategy in a Complex World | |Module code |2UZB615 | |Tutor
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HTC- Something Beautiful Is Coming Internal Analysis History and Growth HTC was founded in 1997 by Cher Wang and her husband. Wang wanted to manufacture personal digital assistance under contact of established brands. However‚ the company failed to convince buyers. Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships
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Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7 4.0 Internal Resources……………………………………………………………………………………………8 5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10 6.0 Conclusion and Recommendation………………………………………………………………….11 Executive Summary Background and Mission The Taiwanese based company
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Submitted To: Name: Zeeshan Iqbal Name: Mr. Atif Enrollment No: 01-120111-063 Visiting Faculty DEVELOPING MARKETING STRATEGIES AND PLANS Marketing and Customer Value The Value Delivery Process HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System‚ its market share has been increased rapidly
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HTC quickly emerged on the smartphone scene with the remarkable success of The Sense‚ one of its first models‚ and broke many industry sales records. People were asking‚ “Who is HTC?” Our research indicates that HTC’s rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized‚ its smartphones were generating interest. In our primary research‚ we discovered that some people owned an HTC phone but did not know that HTC was the
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HTC Corp. in 2009 1. Analysis of HTC’s Performance to Date (as of 2009) Delivering high quality products to the market‚ HTC has performed very well as a mobile handset provider by 2009. It seems that HTC’s change in marketing strategy to gain brand awareness was successful at that moment. Although increased cost on R&D weighs on its financial status‚ overall status of the company is still healthy enough. However‚ there are still several issues which the company has to address to achieve
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Read about Integrated Marketing Communication (IMC) marketing approach. Group 1: Company A is Sony Company B is LG Group 2: Company A is Canon Company B is Panasonic Group 3: Company A is HTC Company B is Samsung Instructions: 1) Locate the company A’s website. 2) Look for the key message/messages of the company A. 3) Locate a recent company A’s video commercial (on the television or from Youtube) or a print advertisement. What is the key message/messages
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of the handset: a back button and a Home button. HTC has eliminated the menu button‚ which other Android handsets use to bring up a variety of settings or options within applications. HTC hopes that this will be less confusing for consumers‚ but I can see this being more confusing for seasoned Android users who are used to navigating the interface with three buttons. Heck‚ I had a difficult time with the adjustment—I kept accidentally hitting the HTC logo to get to the home screen. Also‚ apps that
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HTC HTC‚ originally founded by HT Cho and Cher Wang‚ was initially commissioned by Compaq to be an ODM‚ original design manufacturer. Their job was to engineer and design products for Compaq‚ all of which would be sold with under Compaq’s brand. Their innovativeness attracted business professionals and soon they collaborated and succeeded in creating the world’s first pocket-sized PC with Microsoft. Their success at fulfilling their vision of creating smaller lightweight devices then lead HTC
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