Problem: Unsuccessful differentiation. Although HTC created different kinds of brands for their smartphones it failed to differentiate itself from competitors. It could not market the brand as a unique one in order to conquer customer loyalty as other companies did‚ such as Apple and Samsung. Hence‚ the failure of creating brand recognition set them apart from the differentiation strategy they were pursuing. External Analysis General Environment Two factors best describe the general environment:
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9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of
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9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of press
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294-305‚ 18 January‚ 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Dynamic capabilities‚ collaborative network and business model: An empirical analysis of Taiwan HTC Corporation Chi-Ho Chiou Ching Yun University‚ Department of Business Administration and Institute of Business and Management‚ No.229‚ Jiansing Rd.‚ Taoyuan County 320‚Taiwan. E-mail: chiho@cyu.edu.tw. Accepted 21 July‚ 2010 In the era of hypercompetition
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REPORT: DISCUSSION OF STRATEGIC ACTIONS REQUIRED FOR HTC CORP. TO: FROM: DATE: LIST OF CONTENTS 1. Introduction 3 2. Historical strategy of HTC 3 3. Current strategy of HTC 4 4. Appropriateness of strategic choice 5 1. Consistency 5 2. Consonance 6 3. Advantage 6 4. Financial analysis and business risk analysis 6 5. Corporate Strategy 7 6. Conclusion and recommendations
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Westminster International University in Tashkent Level 6 Business Administration 2011 – 2012 [pic] To be completed by the student |Student’s ID number |00001102‚ 00001162‚ 00001151‚ 00000746 | |Module name |Strategy in a Complex World | |Module code |2UZB615
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Analysis…………………………………………………………………………………………4 3.2 Competitor Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7 4.0 Internal Resources……………………………………………………………………………………………8 5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10 6.0 Conclusion and Recommendation………………………………………………………………….11 Executive Summary
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Exploited: 12 MANAGEMENT PRACTICES: 13 Brand Strategy: 13 Competitive Strategy: 13 Risk Management: 14 FACTORS CONTRIBUTING TO INTERNATIONAL SUCCESS: 15 REFERENCES: 17 COMPANY PROFILE Company name: HTC Corporation Stock name: HTC Stock Code: 2498 Market type: TWSE- Listed Industry type: Communications & Internet Date of establishment: 15-05-1997 Capital: NT$8
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HTC quickly emerged on the smartphone scene with the remarkable success of The Sense‚ one of its first models‚ and broke many industry sales records. People were asking‚ “Who is HTC?” Our research indicates that HTC’s rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized‚ its smartphones were generating interest. In our primary research‚ we discovered that some people owned an HTC phone but did not know that HTC was the
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Value The Value Delivery Process HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System‚ its market share has been increased rapidly. Yet they are designing the high-end smartphones in the industry that are equipped with most advance features in the market. HTC Corp. has decided to become a recognized
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