[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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Now that smartphones can literally do hundreds‚ if not thousands‚ of tasks other than make phone calls we are able to become more mobile are people. We don’t need to look up directions‚ add things in our heads‚ call the theater for movie times‚ or even watch the news for the weather. All of these things are available with one click of out smartphone. If you lost in a foreign country or even an unfamiliar town you can use Google Maps to navigate you in the right direction. If you are trying to decide
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to spend more time on telephone‚ from exhibit 1 we can see that each person almost spend 14 minutes on smart phones for playing games (Shane Richmond‚ 2012). What is more‚ 33% of people are playing games via smart phone and 25% people are playing games via handled devices (esa‚ 2012). These data indicates that more people prefer to play games on smart phones than other devices‚ and people are willing to spend more time on smart phones to play games. Especially‚ from the survey we can know that all
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project development from the beginning. Mr. Kim also served as manager of Finance for Shilla Hotel Chain‚ which owns by Samsung Group‚ and guided the finance and listing Korea Stock Exchange. He was responsible for developing and managing formalized systems and procedures to maximize productivity and performance at Shilla hotel chain in Korea. He earned a Bachelor of Science Degree from Korea University and attended a Master’s Course in Finance of Business Administration from the Business School
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let the title fool you. I love my smartphone. I love that I can stay connected with friends and family through email‚ social media and text. I love that I can play games. I love that I can use an app to house all my rewards cards. I love that I can take pictures and listen to music. And I love that I can do all of this with one device. But while my smartphone is convenient and does help to make life easier‚ there are disadvantages to these small devices that some of us don’t realize‚ and these disadvantages
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surrounding the release of a new generation of a smartphone is tremendous. This fanfare is understandable because smartphones have evolved greatly from the originals‚ incorporating functions of media players and digital cameras while facilitating their use with touchscreens and high-speed data access via Wi-Fi and mobile broadband. These phones are obviously superior to the “bricks” of the old days‚ but as their market expands‚ so do the types of smartphones that become available to the public. Since
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ASUSTeK Computer Inc First company I have visited was the Taipei based computer manufacturer ASUS. As of 2009 ASUS has manufacturing facilities in: • Taiwan (Taipei‚ Lujhu‚ Nangan‚ Guishan) • Mainland China (Suzhou) • Mexico (Ciudad Juárez) • Czech Republic (Ostrava) Asus claims a monthly production capacity of two million motherboards and 150‚000 notebook computers. The ASUS Hi-Tech Park‚ located in Suzhou‚ China‚ covers 540‚000 square meters‚ roughly the size of 82 soccer fields. ASUS
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The pioneers: Fifty Years of Caribbean Migration to Britain A lot of hatred between cultures is rooted in history‚ so when people emigrate from one country to another‚ there is bound to be somewhat of a cultural difference. The text "The pioneers" deals with some of the problems that may occur in a multicultural society like the one we see in Britain today. The author "Caryl Phillips" argues that putting away these cultural prejudices would be constructive for both the inhabitants and the immigrants
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case: HTC Corp. in 2009 including key industry and environmental trends‚ competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the perspective
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would like to define what is “smartphone”. Smart phones are mobile phones that offer advanced capabilities such as Web access and E-mail also runs complete operating system software. Provides various applications created by third parties and features a larger screen and faster processor than standard mobile phones. Purpose of the Study The purpose of this survey is to understand students’ (Prime International College; Business Statistics class students) smartphone usage‚ preferences‚ perceptions
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