Marketing Channel and Logistics of HTC Executive summary HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia‚ Samsung‚ Apple and RIM among others. To stay afloat in the competitive field of mobile technology‚ HTC has continued to undertake extensive R&D in mobile technology‚ efforts which have been rewarded by the production of many ‘firsts’ including the
Premium Marketing Strategic management
characteristics of changing external environments • Environmental change is the rate at which a company’s general and specific environments change. If the environment is stable‚ this means that the rate of change is slow; if the environment is dynamic‚ this means that the rate of change is fast. • Environmental complexity is the number of external factors in the environment that affect organizations. Complex environments have many environmental factors; simple environments have few. • Resource Scarcity
Premium Psychology Management Sociology
2013 [HTC CASE SYNOPSIS] HTC case synopsis COMPANY HISTORY HTC Corporation‚ stands for High Tech Computer Corporation‚ located in Taiwan‚ was founded by three members‚ Cher Wang (chairman)‚ HT Cho (director and chairman)‚ and Peter Chou (President and CEO) in 1997. HTC started as an original designer and equipment manufacturer that designs products such as mobile phones and PDAs (Personal Digital Assistant). However‚ HTC did not have successful products nor did it build a high reputation
Premium Smartphone Windows Mobile Mobile phone
Case Analysis --HTC Corp.in 2009 Class: Competitive Marketing Strategy Student Name: Fisher Yu 1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Be sure to elaborate on HTC and its competitors’ positioning on performance and cost. Financial performance of HTC compared with its main competitors For this part‚ we will be using ROA (return on assets)‚ ROE (return on equity)‚ and profit margin to evaluate HTC’s abilities to generate profits
Premium Smartphone Windows Mobile Mobile operating system
business for branded handset companies. HTC designs and manufactures products as specified by third parties that are later on the process sold under a different name. All the specified products are highly innovative and advanced.In fact HTC was one of the first carriers to launch a touchable screen phone (HTC Touch) in 2007‚ three weeks before the iphone was first comercialized. After that‚ HTC released the next model‚ the Touch Diamond‚ that improve HTC Touch with a more solid internet experience
Premium Smartphone Mobile phone Android
HTC – Value Chain What is HTC’ Value Chain? • Creates value by performing a series of activities and it represents ho w each competitive advantage created via an organization adds value to the service or product for each customer. • R&D‚ Production‚ Marketing & Sales‚ Customers Service and Human R esource are adding the value to their company. How HTC adding value? • HTC has established long-term strategic partnerships with industry lea ders and major telecom service providers to promote the
Free Windows Mobile Smartphone Android
Macro SWOT Analysis Strength * Solid design and innovation: HTC is one of the leading ODMs (Original Design Manufacturer) for many top-tier operator-branded devices. It owns and designs the in-house products that are branded by other operators. The solid background may step up the producing process. * R&D investment: HTC has spent 15%-20% of sales on R&D. It recently opened the new R&D offices in North Carolina and Taipei to extend products’ features and functions. This may
Premium Mobile phone Smartphone Windows Mobile
Analysis of the External Environment of Business In today’s highly competitive market‚ businesses must be aware of the environment in which they operate and the external factors that influence them. These factors can affect the main internal factors of the business and its objectives or marketing strategies. The external environment is rarely stable and many of the external forces can change quickly and dramatically and are usually beyond a firm’s control. Although some external factors can pose
Premium Marketing Soft drink Economics
9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of press
Premium Mobile phone Smartphone
Running head: HTC CORPORATION 1 HTC CORPORATION INSHA SHAH UNIVERSITY OF AKRON Running head: HTC CORPORATION 2 HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan‚ as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users‚ and has quickly established its reputation as a leading company behind many of the markets
Premium Smartphone Windows Mobile Mobile phone