Table of Content 1. Introduction 3 2. Strategic Action 3 3. The Analytical Model 4 4. Overview of HTC Company 4 5. External Analysis 4 5.1 Macro-environment (STEEP) 5 5.2 Industry Analysis 5 6. Internal Analysis and the matching of capabilities with Key Success Factors 7 7. HTC’s Competitive advantage 8 8. Strategic Actions required to meet KSF or turn KSF into competitive advantage 9 8.1 Innovation and Agility 9 8.2 Brand and Equity 9 8.3 Economies of scale 9 8.4 Financial Resources
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REPORT: DISCUSSION OF STRATEGIC ACTIONS REQUIRED FOR HTC CORP. TO: FROM: DATE: LIST OF CONTENTS 1. Introduction 3 2. Historical strategy of HTC 3 3. Current strategy of HTC 4 4. Appropriateness of strategic choice 5 1. Consistency 5 2. Consonance 6 3. Advantage 6 4. Financial analysis and business risk analysis 6 5. Corporate Strategy 7 6. Conclusion and recommendations
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Strategic Issues University of Phoenix MBA 590 June 15‚ 2009 Strategic Issues In order to have a successful business‚ every organization must understand both their capabilities and their risks within the industry. Successful strategies will align the organizations mission with their processes in order to meet their customers needs. Strategic positioning requires an organization to recognize and continuously evaluate both short and long-term change and their effects. In recognizing and evaluating
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Strategic Issues University of Phoenix Strategic Issues In any comprehensive planning process‚ strategic questions must be addressed. This is the reason United Parcel Service (UPS) examined several companies that have faced similar issues as they have experienced. These companies are Siemens‚ United States Postal Service‚ Oracle‚ JCPenney and 3M. In addition‚ UPS will show how they will adopt each company’s strategy in dealing with strategic issues and how those companies handled the situation
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HTC- Something Beautiful Is Coming Internal Analysis History and Growth HTC was founded in 1997 by Cher Wang and her husband. Wang wanted to manufacture personal digital assistance under contact of established brands. However‚ the company failed to convince buyers. Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships
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Analysis…………………………………………………………………………………………4 3.2 Competitor Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7 4.0 Internal Resources……………………………………………………………………………………………8 5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10 6.0 Conclusion and Recommendation………………………………………………………………….11 Executive Summary
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Value The Value Delivery Process HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System‚ its market share has been increased rapidly. Yet they are designing the high-end smartphones in the industry that are equipped with most advance features in the market. HTC Corp. has decided to become a recognized
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References: Pearce‚ J. & Robinson‚ R. (2005). Strategic Management (9th ed.) New York‚ The McGraw-Hill Companies. Retrieved March 30th from‚ http://www.ge.com/company/history/research.html
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Exploited: 12 MANAGEMENT PRACTICES: 13 Brand Strategy: 13 Competitive Strategy: 13 Risk Management: 14 FACTORS CONTRIBUTING TO INTERNATIONAL SUCCESS: 15 REFERENCES: 17 COMPANY PROFILE Company name: HTC Corporation Stock name: HTC Stock Code: 2498 Market type: TWSE- Listed Industry type: Communications & Internet Date of establishment: 15-05-1997 Capital: NT$8
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HTC quickly emerged on the smartphone scene with the remarkable success of The Sense‚ one of its first models‚ and broke many industry sales records. People were asking‚ “Who is HTC?” Our research indicates that HTC’s rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized‚ its smartphones were generating interest. In our primary research‚ we discovered that some people owned an HTC phone but did not know that HTC was the
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